Advertising Manager

Purpose of the Position:

To lead and oversee the advertising function for SPAR KZN by developing and implementing advertising strategies, managing brand events, executing integrated marketing campaigns, and providing leadership to the Advertising Department.

The role is responsible for strengthening the SPAR brand, maximising customer engagement, and ensuring all advertising activities support the organisation's strategic and commercial objective s.

Key performance areas:

• Develop, implement, and manage the annual advertising strategy, plan, and budget, ensuring effective allocation of spend across various media channels, including radio, print, digital, social media, and outdoor advertising.
• Lead the planning, coordination, and execution of advertising campaigns to ensure they are delivered on time, within budget, and aligned with business and marketing objectives .
• Provide effective leadership, direction, and performance management to the Advertising Department, fostering a high-performing and collaborative team.
• Oversee the Desktop Publishing (DTP) function to ensure the timely production of high-quality advertising and promotional materials.
• Develop, manage, and monitor the regional sponsorship strategy, plan, and budget to maximise brand visibility and return on investment.
• Build and maintain strong working relationships with advertising agencies, printers, media partners, and other external service providers to ensure quality, cost-effectiveness, and service excellence.
• Represent the Advertising Department at cross-functional meetings and collaborate with internal stakeholders, including the Retail Promotions Committee, Buying Department, Marketing teams, and media partners.
• Negotiate favourable advertising rates and service agreements with media organisations, publishers, printers, and other suppliers to optimise advertising expenditure.