AI Creative, Social Media & E-commerce Marketing Specialist

AI Creative, Social Media & E-commerce Marketing Specialist

Location: Cape Town, South Africa preferred
Employment: Full-time
Working Model: Remote / Work from Home
Management Meetings: Twice weekly
Industry: Fashion / Footwear / Retail / E-commerce

We are looking for a highly capable AI Creative, Social Media & E-commerce Marketing Specialist to join our fashion and footwear business in South Africa.

This is not a traditional Social Media Manager position.

We are looking for someone who can combine creative content production, AI tools, digital marketing, e-commerce marketplace management and retail marketing in one hands-on role.

The successful candidate should be comfortable taking an idea from concept to finished execution — whether it is a social media campaign, AI-generated video, product launch, website promotion, marketplace listing, store poster or in-store promotional material.

Key ResponsibilitiesSocial Media & Content

• Manage and grow our social media channels.
• Plan weekly and monthly social media content calendars.
• Create engaging content for Instagram, TikTok, Facebook and other relevant platforms.
• Produce Reels, short-form videos, product videos, campaign visuals and advertising creatives.
• Follow social media trends and quickly adapt relevant trends to the brand.
• Coordinate campaigns between online marketing and physical retail stores.

AI Creative Production

We are specifically looking for someone who actively uses modern AI creative tools.

Experience with platforms such as:

• Nano Banana / Gemini image generation
• Seedance
• Higgsfield
• Magnific
• Veo
• Kling
• Runway
• Midjourney
• ChatGPT
• or similar emerging AI creative platforms

You should be able to use these tools to create:

• Product advertising videos
• Fashion and lifestyle content
• Social media Reels
• Promotional campaigns
• Product photography concepts
• Store posters
• Window and in-store promotional materials
• Digital advertising creatives
• Product launch materials

Strong prompting skills and visual judgement are important.

We are looking for someone who understands that AI is a production tool — the final content must still look professional, commercial and consistent with the brand.

Graphic Design & Retail Marketing

The candidate should be able to design or produce:

• Promotional posters
• Store campaign materials
• Window promotion concepts
• Price promotion materials
• Product launch visuals
• Digital banners
• Website promotional graphics
• Social media advertising creatives

Experience with Canva, Adobe Photoshop, Illustrator or similar design platforms is highly desirable.

E-commerce

Hands-on experience with Shopify is important.

Responsibilities will include:

• Creating and updating products
• Product descriptions
• Product images
• Collections
• Promotions
• Pricing updates
• Landing pages
• Merchandising
• Basic website content management
• Monitoring product presentation and conversion opportunities

Knowledge of Shopify B2B would be a significant advantage.

Marketplace Experience

Experience managing product listings on one or more of the following platforms is highly desirable:

• Takealot
• Zando
• Amazon
• Superbalist
• Other major South African or international marketplaces

You should understand:

• Product listing optimisation
• Product titles and descriptions
• Image requirements
• Product attributes
• Categories
• Variants
• Pricing
• Promotions
• Stock availability
• Marketplace content standards

Digital Marketing Understanding

You do not necessarily need to be a specialist media buyer, but you should understand how creative content supports:

• Meta advertising
• Google advertising
• Remarketing
• E-commerce conversion
• Product launches
• Promotions
• Retail store campaigns

The ability to review campaign performance and use the results to improve future creative work will be valued.

Who We Are Looking For

You are likely to be a good fit if you are:

• Highly hands-on
• Creative but commercially minded
• Comfortable working independently
• Fast with new technology
• Naturally interested in AI
• Experienced in fashion, footwear, lifestyle, retail or e-commerce
• Able to move quickly from idea to execution
• Organised enough to manage multiple campaigns simultaneously
• Comfortable working with management and store teams
• Able to take responsibility for projects from start to finish

We particularly value people who actively experiment with new AI tools rather than waiting for somebody to teach them.

Working Arrangement

This is a full-time remote position, with the employee primarily working from home.

Preference will be given to candidates living in Cape Town or surrounding areas, as the role requires participation in two management meetings per week and occasional involvement with physical retail stores, products and campaign production.

Application

Please send:

• Your CV
• Your portfolio
• Links to social media accounts or campaigns you have managed
• Examples of AI-generated images or videos you have personally created
• Examples of advertising or retail promotional materials you have designed
• Details of your Shopify and marketplace experience
• A short list of the AI tools you currently use
• Your current location
• Your salary expectation

Important: Applications without examples of actual creative work or a portfolio may not be considered.

We are interested in seeing what you can actually create and execute, not only the platforms listed on your CV.

Pay: R15 000,00 per month

Work Location: Hybrid remote in Cape Town, Western Cape