Automotive -Media & Digital Specialist Vacancy

Position Overview: The Social Media & Digital Specialist is responsible for developing, implementing, and optimising the organisation's digital marketing and social media strategy to increase brand awareness, customer engagement, lead generation, and business growth. The role manages the organisation's digital presence across social media platforms, digital channels, and online communities while leveraging analytics and emerging technologies to deliver measurable marketing outcomes and enhance the overall customer experience.

Job Description:

Digital Marketing Strategy

Develop and implement digital marketing and social media strategies aligned with organisational goals, brand positioning, and customer engagement objectives.

Social Media Management

Manage the organisation's presence across social media platforms by planning, scheduling, publishing, and monitoring content.

Content Planning & Creation

• Develop digital content calendars and create engaging posts, videos, graphics, blogs, stories, reels, and other multimedia content in collaboration with internal teams.

Community Management

Monitor and respond to comments, direct messages, reviews, and online conversations promptly and professionally.

Escalate issues where required.

Paid Digital Advertising

Plan, implement, monitor, and optimise paid campaigns across platforms such as Meta, LinkedIn, Google Ads, YouTube, TikTok, and other relevant channels.

Search Engine Optimisation (SEO)

Implement SEO best practices for website content, blogs, landing pages, metadata, and keyword optimisation to improve organic search visibility.

Search Engine Marketing (SEM)

Manage paid search campaigns, keyword bidding strategies, campaign optimisation, and performance reporting.

Minimum Requirements:

Bachelor's Degree or National Diploma in Digital Marketing, Marketing, Communications, Media Studies, Public Relations, or a related field.

Minimum Experience:

• 3–5 years' experience in digital marketing, social media management, or a related role.

Competencies:

Time management and effective communication

Exceptional organization skills

Strong problem-solving skills

Application Question(s):

• Have you ever worked for an automotive company ?

Experience:

• Automotive Social Media & Digital Specialist: 5 years (Preferred)

Work Location: In person