B2B Content & Outreach Marketing Executive

LSR Services Group is looking for a highly capable B2B Content & Outreach Marketing Executive to build and manage our outbound marketing engine.

This is not a traditional social-media role.

Your primary channels will be:

LinkedIn + Cold Email + Existing-Database Email Marketing.

You will work closely with our Account Management team, who will take over qualified commercial conversations and opportunities generated through your activity.

LinkedIn – Six Accounts

You will help manage activity across:

• Five individual LinkedIn profiles
• The LSR Services Group LinkedIn company page

Each profile will have its own target audience and positioning.

Responsibilities include:

• Creating regular LinkedIn content
• Building content calendars
• Creating AI-assisted images/video/content where appropriate
• Growing relevant professional networks
• Identifying decision-makers
• Sending relevant connection requests
• Creating LinkedIn outreach campaigns
• Writing outreach messages and follow-ups
• Supporting re-engagement campaigns
• Managing the LSR company-page content
• Monitoring engagement and opportunities generated

The objective is to build strong networks amongst relevant B2B audiences including property managers, facilities managers, managing agents, housing providers, contractors, developers, procurement teams and other property professionals.

Cold Email Outreach – Instantly

You will be heavily involved in developing and managing LSR's B2B email-outreach campaigns using Instantly.

We expect to operate multiple campaigns across different lead lists, industries and services.

Responsibilities include:

• Campaign strategy
• Lead-list segmentation
• Writing cold-email templates
• Follow-up sequences
• Personalisation
• Subject-line testing
• A/B testing
• Campaign optimisation
• Deliverability monitoring
• Sending-domain/mailbox management
• Bounce monitoring
• Positive-reply monitoring
• Campaign reporting
• Continuously improving outreach performance

Strong previous experience with B2B cold email and Instantly or similar platforms is highly desirable.

We do not simply want somebody capable of sending bulk emails. We want somebody who understands how to build a professional, repeatable cold-email acquisition system.

Existing-Database Email Marketing

Cold outreach is separate from our existing-client marketing.

You will also create and coordinate a professional monthly email marketing campaign/newsletter for LSR's existing database.

Content may include:

• New services
• Case studies
• Completed projects
• Company developments
• Maintenance guidance
• Seasonal campaigns
• Accreditations
• Client updates
• Service reminders

The purpose is to keep LSR consistently visible to existing clients and contacts.

AI Content Creation

We want somebody who understands modern AI-assisted content production.

You should be comfortable using tools such as:

• ChatGPT
• AI image-generation tools
• AI video-generation tools such as Higgsfield or similar
• Canva
• CapCut or similar editing tools

You should understand how to use AI to increase the speed and quality of content production while ensuring the finished work remains professional, credible and consistent with LSR's brand.

Generic, obvious AI-generated content is not what we are looking for.

Case Studies & Marketing Assets

You will also help convert completed works into marketing material such as:

• Case studies
• Before-and-after content
• Service explainers
• Campaign assets
• Client-facing literature
• Content that Account Managers can use following calls and meetings

B2B Campaign Strategy

You will help develop targeted campaigns aimed at particular audiences.

For example:

Managing Agents Campaign

Target company list
→ LinkedIn connections
→ LinkedIn content
→ Cold email sequence
→ Follow-up
→ Interested prospect
→ Account Manager handover.

We want the channels working together rather than operating as completely separate marketing activities.

Measurement

Success will not be measured purely through likes and impressions.

We will monitor:

• LinkedIn network growth
• Relevant connections generated
• LinkedIn conversations
• Email campaigns launched
• Deliverability
• Reply rates
• Positive reply rates
• Qualified prospects
• Account Manager handovers
• Meetings/conversations generated
• Existing-database engagement
• New clients
• Revenue generated from campaigns

What We Are Looking For

We want somebody who is:

• Experienced with B2B outreach
• Strong at copywriting
• Experienced with cold email
• Comfortable with Instantly or similar platforms
• Confident managing LinkedIn
• Experienced creating professional content
• Comfortable with modern AI content tools
• Data-driven
• Highly organised
• Commercially minded
• Able to work independently

Experience within property, facilities management, construction or B2B services would be beneficial.

The objective of this role is to help LSR build a repeatable B2B marketing and outbound acquisition engine, not simply manage social media.

Pay: From R10 000,00 per month

Work Location: In person