B2B Marketing Manager

Want to become a Skylinker? Let’s soar together! ✈

This is an international Contractor role open globally, candidates must work in the EST time zone as Skylink is headquartered in Sanford, Florida (United States)

Are you a marketing professional with 3–5+ years of experience creating content in a B2B environment? Do you have a love for aviation and understand how to adapt messaging across platforms while keeping brand voice consistent? Then we want to hear from you!

Who are we?
At Skylink, we’ve been flying high since 1986.Founded by Jim and Susie Anglin, we’re dedicated to giving you a “WOW” experience. When challenges pop up (and they do!), we solve them together with a smile. We support the maintenance of aircraft fleets worldwide, providing everything from tiny bolts to massive jet engines. Whether it’s for commercial flights or military missions, we keep fleets soaring!

We're a Global Team! of 30-ish Skylinkers across the US and internationally, we offer a dynamic, collaborative environment where growth and success are shared by all!

What We Do
Skylink supports aircraft maintenance worldwide. We work with large commercial, regional, and military aircraft—yes, the same ones you fly on vacation, that transport cargo globally, and that support military missions. Our mission? To simplify the delivery of nose-to-tail aircraft maintenance materials for clients across 30+ countries.

This is a high-ownership, execution-driven full-time role**.* You will** work directly with our CEO* to develop and produce marketing content across formats following our brand voice: written, visual, and video, while partnering with our People Operations Manager to support employer branding initiatives.

As our Marketing Manager, you'll own Skylink's marketing distribution end to end: turning ideas, conversations, and business insights into polished, platform-ready content and campaigns that actually convert into qualified B2B leads and pipeline. You will ensure consistency in voice, clarity in Skylink messaging, and quality in execution across all brand touchpoints.

At Skylink we have our Brand Playbook created and we leverage AI systems. This is a hands-on execution role.
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What You'll Own

• Own Skylink's marketing distribution from end to end. You are not a post scheduler. You are building a media operation — one that consistently puts Skylink in front of the right buyers, earns their attention, and converts that attention into pipeline. Every channel you touch should work together toward that outcome.
• Build and manage our lead funnel. From lead magnet creation to landing page to email nurture sequence to qualified opportunity — you own the funnel architecture, the content inside it, and the conversion metrics that come out of it.
• Drive lead conversion, not just lead generation. Generating leads is the starting line. You're accountable for what happens next — follow-up sequences, nurture content, and the handoff to sales with enough context to close. We measure you on opportunities created, not just contacts collected.
• Produce and maintain sales collateral. Work with the sales team to keep our one-pagers, sales sheets, capability decks, and case studies current, on-brand, and actually useful in a real sales conversation.YELLOW
• Manage paid advertising and brand image. You own our paid ads — from creative to targeting to performance reporting. You also own how Skylink looks across every digital surface: social profiles, website visuals, branded graphics, and video assets. Brand image is a trust function, and you protect it.
• Every piece of content you produce has a job to do. Before it goes live, you should be able to answer: what is this doing for Skylink — building trust, proving value, removing sales friction, or moving us from "vendor" to "partner"? If you can't answer that, it doesn't go live.

Job Functions

Content Marketing (Written & Strategic Content)

• Develop long-form and short-form written content across platforms (website, blog, email, LinkedIn, newsletters, landing pages)
• Transform CEO conversations, recordings, and internal insights into structured marketing narratives
• Adapt messaging across different channels while maintaining brand consistency
• Apply SEO fundamentals to web and blog content
• Review content performance and refine messaging accordingly
• Maintain and execute against a structured content calendar

This is not just drafting posts, it is structured content development aligned with brand positioning.

Video Content Production & Editing

• Edit short-form videos for professional B2B platforms
• Structure content with strong hooks, pacing, captions, and clarity
• Turn raw footage into platform-ready assets
• Ensure visual and tonal consistency across video output
• Optimize format based on platform standards

Visual & Image Content (Graphic Execution)

• Create branded graphics and visual assets for social media and digital use
• Design clean, professional visuals aligned with brand standards
• Produce supporting images for blog posts, campaigns, and announcements
• Maintain consistency in fonts, layout, and visual identity

Executive Content Collaboration You will work directly with the CEO to:

• Capture thought leadership ideas and turn them into structured marketing content
• Maintain tone, clarity, and professional voice across executive communications
• Ensure consistent and high-quality brand presence
• This role requires confidence and clarity when collaborating at the executive level

Employer Branding (In Partnership with People Operations) - Not Primary focus

• Develop employer branding content in collaboration with the People Operations Manager
• Support culture-focused campaigns and team storytelling
• Align employer messaging with overall brand positioning

This role requires confidence and clarity when collaborating at the executive level.

This Role Is Perfect for Team Members Who Are…
(If you don’t resonate with these traits, this may not be the right fit for you!)

Key Traits & Skills

• Self-discipline & optimism: Consistently focused and positive, even in challenges.
• Emotional intelligence & empathy: Understand and connect with others on a deeper level.
• Scrappiness: Find solutions with creativity and practical insight.
• Ability to read people & act with initiative: Anticipate needs and take proactive steps.
• Persistence & passion: Stay committed and driven towards goals.
• Great communication & engaging presence: Articulate and compelling in all interactions.
• Accountability & authenticity: Own your results and stay true to your values.

Skills & Requirements

• 3-5+ years of experience in content marketing or digital marketing within a B2B or professional environment
• Demonstrated ability to create and execute multi-format content, including written content, short-form video, and branded visual assets
• Advanced prompting skills and the ability to use AI as a leverage tool, not a crutch, to enhance efficiency and scale content production. You must be able to heavily edit and inject human voice/strategy into AI-generated drafts so the final output never feels robotic.
• Proficiency with content and editing tools such as Adobe Premiere, CapCut, Descript, Canva, Adobe Creative Suite, or similar platforms
• Experience using email marketing platforms and managing digital campaigns (LinkedIn and social media ad campaigns is a must)
• Strong understanding of major digital and social platforms, including LinkedIn, Facebook, Instagram, and TikTok, and how content adapts across each
• Solid writing and editing skills with the ability to maintain a consistent professional brand voice
• Ability to manage multiple projects independently in a remote environment

**Compensation & Benefit