B2B Paid Ads Specialist

We are recruiting on behalf of a fast-growing B2B technology company seeking an experienced Paid Media Manager to join their team on a part-time basis (approximately 20 hours per week).

Role Title: B2B Paid Ads Manager

Industry: SAAS

Hours: 20 hours per week (Mon-Fri, EST)

Rate: R16,000 - R25,000 per month (for 80hrs per month, rate dependent on experience)

This is an excellent opportunity for a hands-on performance marketer who can own the full paid media lifecycle—from creative development and campaign setup through to optimisation, reporting, and scaling. The ideal candidate will have a strong background in B2B lead generation and demand generation campaigns across paid social and paid search channels.

Responsibilities

• Plan, build, launch, and optimise B2B paid media campaigns across multiple platforms.
• Manage and scale paid social campaigns on Meta and LinkedIn.
• Manage and scale paid search campaigns on Google Ads and Microsoft Advertising (Bing).
• Develop audience targeting strategies, retargeting campaigns, and account-based marketing (ABM) initiatives using matched audiences.
• Design and create ad creatives, including copy, imagery, and campaign assets.
• Monitor campaign performance and continuously optimise for lead quality, conversion rates, and return on ad spend.
• Analyse and report on key performance metrics, providing actionable insights and recommendations.
• Collaborate with internal stakeholders to align paid media efforts with broader marketing and revenue objectives.

Requirements

• Proven experience managing B2B paid media campaigns.
• Strong expertise across: Google Ads Microsoft Advertising (Bing) Meta Ads Manager LinkedIn Campaign Manager
• Experience setting up and optimising: Google Search Campaigns Google Display & Retargeting Campaigns Performance Max (PMax) Meta Retargeting Campaigns Meta Advantage+ Campaigns LinkedIn Retargeting
• Strong understanding of B2B marketing metrics and attribution, including: Customer Acquisition Cost (CAC) Cost Per Lead (CPL) Lifetime Value (LTV)
• Ability to manage the complete paid media process, including creative development, campaign execution, optimisation, and reporting.
• Experience scaling campaigns while maintaining efficiency and ROI.
• Data-driven and highly analytical.
• Comfortable working independently with minimal supervision.
• Strong creative and copywriting skills.
• Experienced in both strategic planning and hands-on campaign execution.
• Results-focused with a track record of generating qualified leads and measurable pipeline growth.

Interested in applying?

Simply click the link below to apply online today:

https://roocru.co.uk/jobs/posted/b4144b55-1e38-45d5-95a7-b043fcd68ba1