Beer Sales Representative

Vacancy: Sales Representative
Reporting to: Director
Location: Gauteng (On and Off Consumption Channel)
Contract Type: Permanent

Position Overview

We are seeking a results-driven Sales Rep to join our team and represent the Global Beverages Company’s brand portfolio within a designated geographical area. This role is responsible for increasing market penetration, driving brand awareness, and executing strategic sales initiatives aligned with business objectives. Individual will represent leading brands owned by Heineken.

Key Responsibilities

● Drive market share growth across assigned territories

● Ensure Accessibility, Availability, Affordability, and Activation (4As) for all clients

● Execute and maintain Retail Selling Price (RSP) strategies

● Implement a brand portfolio approach across all beer categories

● Develop and implement price-driven promotions and compliance agreements

● Build and maintain strategic partnerships with key customers

● Achieve call rate targets and maintain regular customer engagement

● Identify and drive continuous improvement and business optimization initiatives

● Take ownership of personal development and contribute to team success through collaborative behaviors

Minimum Qualifications

● Tertiary qualification in Sales, Marketing, Business, or a related field (Diploma or Degree) is preferred

Experience & Personal Attributes

● 3–5 years of relevant experience in FMCG Liquor or related industry

● Valid Code 08 driver’s license with no endorsements and at least 2 years’ driving experience and own reliable vehicle

● Availability for weekend work and promotional events

● Strong persuasive selling and negotiation skills

● Commercial insight with the ability to evaluate the financial impact of sales decisions

● Proven understanding of sales drivers across various channels

● Solid knowledge of product relevance by customer tier and cluster

● Ability to design and implement sales strategies that support brand growth

● Technological proficiency in sales platforms and tools

● Must have on and off consumption selling experience (NON NEGOTIABLE)

If you’re passionate about building iconic brands and thrive in a fast-paced sales environment, we invite you to apply and become a part of our journey in crafting excellence.

Pay: R12 000,00 - R15 000,00 per month

Application Question(s):

• Do you have your own vehicle. Required
• Do you have experience calling on liquor stores, taverns, restaurants, bars, or retail outlets?
• This role requires meeting monthly sales targets, visiting customers daily, merchandising products, and working independently. Are you comfortable with these responsibilities?
• Describe a time when you had to win a new customer or grow sales in an existing account. What was the outcome?
• Are you legally authorized to work in South Africa?
• What is your current or most recent monthly sales target?
• Have you used a CRM system to manage customer visits and sales?
• What is your current cost to company and or what are your minimum expectations on salary?

Education:

• Diploma (Required)

Experience:

• Sales in Alcohol : 4 years (Required)

Willingness to travel:

• 100% (Required)

Work Location: On the road