Business Development Associate

Company Overview: Updraft is an Innovative cloud-based company that uses its award-winning software to solve the legal contracting, compliance and legal practice challenges of listed companies and multinationals (see www.updraftsoftware.com). Join our team of dynamic professionals as we deliver transformative growth by building intelligent tech solutions that change the practice of law. This is a great opportunity to work in a professional environment straight from the comfort of your own home.

Position Overview: The Business Development Associate will be responsible for driving new business opportunities through targeted prospecting, market research, outbound engagement, and the execution of go-to-market (GTM) initiatives.

Working closely with the Head of Business Development, the successful candidate will play a key role in expanding Updraft's market presence, generating qualified pipeline, supporting product launches, and contributing to the company's commercial growth strategy.

This role provides an excellent opportunity for someone looking to build a long-term career in enterprise software sales, business development, and commercial growth.

Key Responsibilities:

New Business Development

• Research and identify prospective clients within target industries.
• Build, maintain, and prioritise target account lists.
• Identify and engage key decision-makers through email, LinkedIn, telephone, and other channels.
• Execute targeted outbound business development campaigns.
• Conduct initial qualification and discovery conversations to assess prospect requirements and commercial fit.
• Plan, coordinate, and deliver product demonstrations for sales opportunities.
• Generate and nurture a pipeline of qualified sales opportunities through to proposal.
• Monitor market trends, competitor activity, and industry developments to identify new business opportunities.
• Collaborate with the Head of Business Development on sales strategies, go-to-market initiatives, and market expansion opportunities.
• Maintain accurate records of all prospect interactions and sales activities within the CRM.

Go-to-Market (GTM) Execution

• Assist with the execution of go-to-market strategies for new products, features, and services.
• Coordinate webinars, events, and lead generation initiatives.
• Support the development of case studies, thought leadership content, and marketing collateral.
• Assist with LinkedIn, email marketing, and other digital outreach activities.
• Support partner and campaign initiatives to increase market awareness and lead generation.
• Assist with market research to identify new industries, verticals, and target audiences.

CRM & Commercial Administration

• Maintain accurate records within HubSpot and other commercial systems.
• Ensure all prospect interactions and activities are properly tracked.
• Assist with pipeline reporting and forecasting.
• Support proposal preparation and other commercial administration where required.
• Ensure follow-up actions are completed and opportunities progress through the sales process.
• Support the pursuit of cross-sell, upsell, and client expansion opportunities as part of Updraft's commercial growth strategy.

Skills & Experience

• 2-5 years' experience in business development, sales, lead generation, or a related commercial role.
• Strong written and verbal communication skills.
• Excellent interpersonal and communication skills.
• Strong organisational and time-management abilities.
• Ability to work independently and take ownership of outcomes.
• Comfortable engaging with stakeholders at various levels of an organisation.

Advantageous

• Experience selling SaaS or enterprise software solutions.
• Experience using CRM platforms such as HubSpot, Salesforce, or similar.
• Experience with LinkedIn Sales Navigator, Apollo, or similar prospecting tools.
• Exposure to legal technology, insurance, financial services, or workflow automation solutions.
• Experience supporting marketing campaigns or go-to-market initiatives.