Business Development Representative — Cider Lead Generation & Trade Marketing
MacMillan Consulting
Other, Eastern Cape
Retail jobs in stores, malls and supermarkets are among the most accessible roles for first-time job seekers across South Africa.
This listing does not state a salary. As a guide, retail roles in South Africa typically pay R5 000 to R12 000 a month (indicative).
Job description
bout the Role
We're looking for a driven, resourceful Business Development Representative based in South Africa to generate leads and orders for our cider brand across specific US/Canada regions. This role has two phases: first, establishing an in-store tasting network from the ground up in your assigned regions (no existing tasting group is currently in place); then generating leads and orders through cold calling, follow-up, and coordination of tastings via that network. You'll also support LinkedIn-based lead generation for other business units as needed.
Responsibilities
- Build and establish an in-store tasting network (brand ambassadors, contractors, or local reps) in assigned US/Canada regions — no tasting group currently exists, so this is a foundational, first-phase responsibility
- Generate leads by contacting grocery stores, Licensed Retail Stores (LRS), and licensees to secure cider orders in assigned regions
- Once the tasting network is established, set up and coordinate in-store tastings (grocery stores, licensees, LRS)
- Make cold calls to expand market reach and build brand awareness
- Follow up on outstanding emails and post-tasting leads to convert interest into orders
- Complete administrative and marketing tasks as assigned
- Support lead generation for other business units using LinkedIn and other digital tools, as assigned
- Maintain accurate, up-to-date records in the CRM
Requirements
- Proven previous sales experience, ideally in beverage, FMCG, or retail-facing sales
- Experience recruiting, vetting, or managing remote contractors or brand ambassadors is a strong plus — you'll be building a rep network from scratch, remotely
- Strong LinkedIn lead generation experience
- Fluent English (spoken and written) — daily contact with US/Canada retailers and licensees
- Extroverted, confident communicator — comfortable cold-calling and building rapport remotely
- Tech-savvy: comfortable with CRM systems, LinkedIn Sales Navigator, email, and general online sales tools
- Based in South Africa
- Willing and able to work hours that overlap significantly with US/Canada business hours
- Highly organized and self-directed — this role starts with zero infrastructure and requires building it before the "normal" sales motion kicks in
Good to know
What does this retail job pay?
This listing does not state a salary. As a guide, retail roles in South Africa typically pay R5 000 to R12 000 a month (indicative).
Do I need experience for retail jobs in Other?
Many retail roles in Other are open to candidates with little or no experience. Read the listing for its exact requirements.
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