Chief Marketing Officer

RooCruit is recruiting on behalf of our client, a specialist provider of online professional training in privacy, data protection and GDPR.

Our client is looking for an experienced, commercially focused Chief Marketing Officer (CMO) to lead its marketing strategy, customer acquisition and revenue growth.

Role Title: Chief Marketing Officer

Hours: Full-time (UK working hours)

Industry: Online Training

Rate: R45,000 - R55,000 per month (dependent on experience)

The business provides online training purchased directly by individual professionals, including Chief Technology Officers, Data Protection Officers and Compliance Directors. Although these individuals work within businesses, purchasing decisions are typically made independently.

Working alongside a small internal team and experienced freelancers, the successful candidate will take ownership of marketing strategy, campaign performance and commercial results. This is a strategic leadership position that also requires a strong understanding of hands-on marketing execution. The ideal candidate will know when to delegate to specialists and when to contribute directly to achieve the best results.

Responsibilities

• Develop and execute a comprehensive marketing strategy focused on increasing online training sales, customer acquisition and sustainable revenue growth.
• Identify target audiences and develop compelling positioning and messaging that appeals to professionals seeking to develop their skills and careers.
• Establish marketing priorities, budgets, KPIs and performance targets aligned with commercial objectives.
• Identify new growth opportunities and translate them into actionable marketing campaigns.
• Manage and coordinate a small internal marketing team and specialist freelancers across paid advertising, content, copywriting, design, email marketing and outreach.
• Create clear briefs, oversee campaign delivery and ensure all marketing activities meet agreed quality and performance standards.
• Oversee paid advertising campaigns across Meta (Facebook and Instagram) and LinkedIn, including audience targeting, creative strategy, testing and budget allocation.
• Optimise marketing funnels, landing pages and customer journeys to improve conversion rates, customer acquisition costs and return on advertising spend.
• Develop and manage an organic content strategy that builds credibility and engagement among professionals in privacy, technology and compliance.
• Oversee targeted cold email and LinkedIn outreach campaigns to generate interest and drive training purchases.
• Ensure consistent messaging and positioning across all marketing channels and customer touchpoints.
• Establish reporting processes to measure campaign performance, marketing-generated revenue, conversion rates and acquisition costs.
• Analyse marketing data, identify opportunities for improvement and implement structured testing to optimise performance.
• Work closely with senior leadership to communicate marketing results, recommend investment priorities and support commercial decision-making.

Requirements

• Proven experience as a Chief Marketing Officer, Head of Marketing, Marketing Director or similar senior marketing leader with responsibility for strategy, customer acquisition and performance
• Demonstrable success developing and executing digital marketing strategies that generate measurable revenue growth.
• Strong experience marketing to professional audiences, ideally within B2B, technology, professional services, education or related sectors.
• Excellent practical knowledge of paid advertising, particularly Meta and LinkedIn, including campaign optimisation, audience targeting and performance analysis.
• Strong understanding of email marketing, marketing automation, segmentation and customer nurture strategies.
• Experience developing content marketing strategies and managing outbound campaigns through email and LinkedIn.
• A solid understanding of conversion rate optimisation, landing page performance and digital marketing funnels.
• Experience managing small marketing teams and coordinating specialist freelancers or external agencies.
• Ability to provide clear direction, evaluate creative and technical work, and hold marketing specialists accountable for results.
• Strong commercial awareness, with experience managing marketing budgets, analysing performance metrics and prioritising investment.
• A proactive, hands-on approach, with the willingness to execute marketing activities directly when required.

Interested in applying? Simply click the link below to start your application today:

https://roocru.co.uk/jobs/posted/b3e1a94f-af4f-4db9-bfbe-dcf3ce501f8e