Cluster Marketing Coordinator

Company Description

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,500 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.

Job Description

Ready to redefine the art of marketing? Bring your passion to turn strategies into experiences and campaigns into celebrations. Join a team that cherishes your creativity and drive, thriving on making every moment truly matter.

Our people are at the core of our success. Your role guarantees variety and excitement every day. At RHG, we cherish your entrepreneurial spirit, collaborative nature. We foster an inclusive and supportive culture where, together, we ensure that every moment is truly meaningful. Embrace your uniqueness as an individual in our team and explore the exciting growth opportunities we have for you and the chance to create memorable moments.

We are currently seeking a Cluster Marketing Coordinator to join our vibrant team. At RHG, we are in search of individuals who go beyond the resume – those with character, skills, talents, and a passion for creating memorable experiences. We value mindset as pivotal: anticipating guest needs, supporting your department, and consistently delivering memorable experiences.

We are dedicated to nurturing and growing talent, offering pathways for advancement, and fostering a culture of continuous learning.

As a Cluster Marketing Coordinator, you infuse our dynamic Marketing Team with a blend of creativity, strategic thinking, and a relentless commitment to delivering impactful campaigns. Your role is a creative weapon, armed with innovative ideas, a results-driven approach, and a genuine passion for crafting compelling narratives that resonate with our audience.

PRIMARY OBJECTIVE OF POSITION

The Cluster Marketing Coordinators will report directly to the Cluster Marketing Manager

The Cluster Marketing Coordinators is responsible for the support in: planning, coordination and execution of communication and marketing activities across Radisson Blu Gautrain Hotel Sandton Johannesburg, Radisson Blu Hotel Sandton, Johannesburg, and Radisson RED Johannesburg Rosebank,(THE CLUSTER PORTFOLIO), with an emphasis on public relations, social media, and online and offline marketing.

Main Objectives

• Assist in the planning, implementation and execution of public relations, marketing, digital communication and social media activities across the cluster portfolio, under the guidance of the Cluster Marketing Manager.
• Manage social media efforts across the cluster portfolio as planned.
• Support the brand management of across the cluster portfolio, ensuring alignment with the respective brand guidelines and positioning.
• Assist in developing and implement appropriate marketing strategies to ensure the effective strategic positioning, visibility and awareness of across the cluster portfolio and their respective brands.
• Assist and support the overall objectives of each property in the cluster portfolio

Key Responsibilities

Communications

• Assist in developing and implementing PR, digital communication and social media plans to promote the cluster portfolio within the market, in cooperation with the cluster marketing manager.
• Promote the cluster portfolio and its key executives through social media networks, trade shows, interviews, press conferences, media dinners, photo calls and events.
• Research and seek innovative PR opportunities, both online and offline, including identifying opportunities for media coverage and the promotion of spokespeople.
• Support and coordinate local PR agencies, including managing briefs and working closely with agencies to promote the cluster portfolio.
• Develop and maintain media, journalist, influencer and blogger lists for use across multiple properties, in liaison with the corporate PR agency.
• Write, edit and submit news releases and other PR materials to local and regional media.
• Ensure all required reporting is done timeously and within all deadlines.

Marketing

• Support the development and implementation of annual marketing plans across the cluster portfolio
• Ensure a coherent brand message, brand guidelines, brand standards and appropriate tone of voice for each property and brand.
• Deliver creative, innovative and effective advertising, collateral and sales tools.
• Develop online content for B2C and B2B activities across the cluster portfolio.
• Support effective database management across the cluster portfolio.
• Adapt and implement all campaigns as directed by the cluster marketing manager.
• Develop tactical marketing activities and campaigns to the cluster portfolio
• Manage and develop strategic B2C partnerships and sponsorships.
• Manage and develop strategic B2B partnerships and sponsorships.
• Monitor consumer data, campaign performance, ROI and relevant market research.
• Support the implementation of brand MICE offers and campaigns.
• All marketing assets, OTA’s, Websites, collateral and systems should be maintained and updated regularly under the guidance of the cluster marketing manager.
• Assist in photoshoots and all other content related activities.

Social Media

• Manage and execute social media strategies across the cluster portfolio.
• Support online reputation management across the cluster portfolio through social media and review-site monitoring.
• Assist in the creation and execution of frequent promotions across multiple social media channels.
• Monitor and manage relevant online reputation and social media management platforms.
• Manage the properties’ social media channels, creating engaging and informative content using the appropriate brand voice and social media best practices.
• Support on brand content creation, influencer collaborations and social media activations across the cluster portfolio.

VALUES IN ACTION

• Deliver a Yes I Can! spirit every day, supported by our Values in Action campaign.
• Ensure that we deliver on our promise by committing to our values.

LAWS, REGULATIONS AND POLICIES

• Monitor and ensure compliance with all applicable laws.
• Ensure the highest levels of guest satisfaction by providing quality guest services and products within corporate standards.
• Ensure familiarity with all policies and procedures related to the position on Hotelkit.

RESPONSIBLE BUSINESS

• Show involvement and interest in environmental, social and ethical issues by participating in responsible business activities.
• Support and promote Responsible Business activities as guided by the cluster marketing manger.

EMPLOYEE RELATIONS

• Foster and develop effective employee relations across the cluster portfolio.
• Establish and maintain effective internal communications.

HEALTH AND SAFETY

• Ensure that all potential and real hazards are reported and reduced immediately.
• Fully understand the hotels’ fire, emergency and bomb procedures.
• Ensure work is carried out in a safe manner that does not harm or injure self or others.
• Stimulate and encourage general awareness of health and safety.
• Anticipate possible hazards and conditions and take appropriate action to report them.
• Maintain the highest standards of personal hygiene, dress, appearance, body language and conduct.

MISCELLANEOUS

• Attend meetings and training as required and approved by the cluster marketing.
• Accept a flexible work schedule where necessary to support the operational requirements of **the cluster portfol