Creative Strategist

Creative Strategist | Performance Creative (eCommerce)

📍 Remote (South Africa-based)

🕐 Full-Time

💰 Above market salary + monthly performance bonus structure

FMG Digital is one of South Africa's fastest-growing performance marketing agencies. In the last 3 years we've scaled 60+ eCommerce brands across beauty, fashion, wellness and skincare. We now generate +R400M every year in revenue across our portfolio of brands.

We are not a branding agency. We are not a "pretty ads" agency. We are a performance creative machine. We're looking for a hands-on Creative Strategist who can think in funnels, write ads that sell, and use data to compound results. This is an operator role, not a slide deck role.

What You Will Be Responsible For

You'll own the growth and creative strategy for 4-6 eCommerce brands.

This includes:

• Deeply understanding each product, customer, and competitive landscape.
• Analysing Meta ad account performance daily to identify what to scale, iterate, or kill.
• Developing hooks, angles, and offers grounded in customer insight and results.
• Writing ad copy, headlines, UGC scripts, and creative concepts yourself.
• Writing creative briefs specific enough for creators and editors to execute without a briefing call.
• Collaborating daily with a media buyer to scale winners and diagnose losers.

What We Are Looking For

• You care more about what converts than what looks nice.
• You understand why ads work, not just that they worked.
• You can move fast without needing constant direction.
• You take ownership and treat client ad accounts like your own business.
• You want feedback, you want to get better, and you're not precious about ideas.

Minimum Requirements

• 3+ years in e-commerce, paid social, or performance creative.
• Strong working knowledge of performance metrics: ROAS, CPA, CTR, hook rate, frequency, retention.
• Proven ability to write hooks, primary text, and sales-driven ad copy.
• A track record scaling DTC brands through paid social, in South Africa or globally.
• Comfort working across multiple brands at once without dropping quality.
• Available as a permanent, full-time employee.

Bonus Points If You

• Have used Foreplay, Motion, Atria, CreativeOS, or similar tools.
• Have briefed or directed UGC creators and editors before.
• Actively use AI tools to increase creative output and speed. We give you full access to the latest AI workflows built for creative strategy. AI accelerates your output. It doesn't replace your judgment, and we hire people whose judgment is worth accelerating.
• Want to grow into a senior role owning more brands or leading a pod.

What You Get at FMG Digital

• A documented, proven creative testing system used across every account. You won't be guessing.
• Direct access to coaching from some of the world's best creative strategists and performance marketers. You'll be sharper here than anywhere you've worked.
• Direct access to editors, UGC creators, and media buyers.
• Above market base plus monthly bonuses tied to client growth. When the brands you work on scale, you earn more.
• A results-driven culture focused on output and impact, not hours.
• Fully remote from anywhere in South Africa.

This Role Is Not For You If

• You only want to concept and not execute.
• You rely on AI to do your thinking for you.
• You can't explain why one ad outperforms another.
• You're uncomfortable being measured by results.

How to Apply

Click " Easy Apply ". All successful applicants complete a practical test, followed by a direct interview with the CEO. We take hiring seriously because the people we bring in shape the results we deliver.

If you're ready to do the best work of your career, we'd love to hear from you.