Creative Strategist for a US DTC Company (Remote)

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client

Looking for highly competent and ambitious Creative Strategists to join our client's team. This is not a beginner role. They are specifically looking for people who already understand direct-response marketing, customer psychology, and creative strategy within the DTC/e-commerce space.

What We're Looking For

We want people who:

• already know what they’re doing
• can integrate quickly into the role
• can bring prior experience and knowledge into the company
• understand how to sell through creative
• understand people and customer behavio

We need a Creative who deeply understands:

• customer psychology
• emotional selling
• direct-response advertising
• consumer behavior
• DTC marketing
• trend analysis
• performance creative

You must understand:

• why products sell
• why certain hooks work
• how to emotionally connect with customers
• how to create concepts that drive revenue

You should be able to analyze:

• competitors
• trends
• winning ads
• consumer behavior
• creative performance data

and adapt winning ideas into concepts for the cliet.

You will be responsible for creating high-performing creative concepts across multiple formats,

including:

• video concepts
• UGC concepts
• AI video concepts
• static concepts

You will also:

• write hooks and scripts
• develop new creative angles
• research trends and competitors
• analyze what’s currently working in the market
• study customer psychology and emotional drivers
• help improve creative systems and workflows
• collaborate with editors, creators, and the creative team

We are looking for people who can consistently produce strong creative output at high hit rates

Requirements

The ideal person:

• already has experience in DTC/e-commerce
• understands performance marketing
• understands direct-response creative
• has initiative and creativity
• is ambitious and self-driven
• can work independently
• understands how to identify winning concepts
• understands how to combine trends with customer psychology

We are looking for people who truly understand people and know how to sell through creative.

We offer strong compensation structures and bonus systems based on performance, output, and value provided to the company.

This role is for people who:

• want to make money
• want to grow
• want freedom
• want opportunity
• want to be rewarded for performance

We are building a fast-growing brand, and the more value you bring, the more opportunity there is financially and professionally.

Our audience is primarily women over 40, with the average customer around 55 years old.

A large portion of our audience falls between ages 60–70.

The ideal strategist for this role understands:

• older female demographics
• household/home-cleaning psychology
• emotional home-related marketing
• luxury/home comfort positioning
• sensory-driven products

You must understand:

• the brand
• the customer
• the emotional drivers
• why our product works
• why customers buy

Benefits

• Work with a in-house DTC scaling brand
• Remote work
• Flexible hours
• Full-time role, contractor basis
• Strong compensation level for the right talent

This role has a lot of flexibility and freedom because we are still a newer and rapidly growing company.

We are not a rigid corporate structure.

We are very open, transparent, and adaptable, and we can often work around talented people and their strengths.

If you are highly skilled, ambitious, creative, and understand direct-response marketing deeply, this role has massive room for growth