Creative Strategist (Paid Social) for a US Marketing Agency (Remote)

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client

They run like a high-performance sports team.

No fluff. No bloated teams.

We win through clarity, creative firepower, and relentless testing.

As their Creative Strategist, you’ll lead the creative direction for some of the fastest-scaling eCom brands across TikTok and Meta. You’ll own the strategy, direct the content team, and obsess over what works (and what doesn’t).

What We're Looking For

• You get what makes people stop scrolling.
• You know how to turn a product into a story, a story into a hook, and a hook into revenue.
• You are the missing link between performance and creativity.
• If you’re obsessed with ads, culture, performance data, and crafting thumb-stopping creative that actually sells, you might just be the one we’re looking for.

What Will You Do

• Lead creative strategy across Meta & TikTok campaigns
• Turn product insights into winning hooks, angles & ad scripts
• Work closely with editors & designers to bring ideas to life
• Analyze performance data to inform next-gen creatives
• Spot trends early & translate them into scroll-stopping ideas
• Own the creative feedback loop across accounts
• Manage and mentor a lean team of editors and creators
• Ensure all creatives align with brand, performance & platform requirements
• Keep clients looped in without drowning them in noise

Requirements

• You’ve worked in a creative strategy role at a performance agency or eCom brand
• You understand UGC, social-first content, and how to drive conversions with creative
• You’re fluent in Meta & TikTok ad mechanics — and why they differ
• You think in hooks, first seconds, and messaging frameworks
• You can break down results & back your ideas with data
• You’ve led content production teams and thrive on collaboration
• You know your way around Premiere Pro (or can speak editor language fluently)
• You’ve got copy chops — even if you’re not a full-time writer
• You can confidently manage timelines, feedback loops, and team workflows

What you'll bring to the table

• A proven understanding of consumer psychology + viral content
• A feel for digital culture and emerging social trends
• Strategic leadership and clear communication with both team & clients
• A bias for action. You don’t wait for permission to improve something
• Organization skills that make others jealous
• A mindset of excellence — not perfection, but constant growth

Benefits

• A high-performance team culture — no fluff, just results
• Remote work freedom + flexible hours
• Competitive salary + bonus potential tied to performance
• Support for education (books, courses, training)
• A seat on a winning team where your creative strategy directly impacts the scoreboard
• Real career growth in a fast-scaling agency