CRM Specialist

Job Reference Number: SI-1032

Department: Mrk - Oth : Retention Marketing

Business Unit:

Industry: Marketing

Job Type: Permanent

Positions Available: 1

Salary: Market Related Sunbet as the online sportsbetting division of Sun International will lead the alternative gaming strategy and business objectives, providing thought leadership and advice on sportsbetting product performance, revenue growth, operational governance and service standards, as well as building strategic relationships and partnerships with key stakeholders; and leading the integration of online sports

Job Description

To independently design, execute, and optimise multi-channel CRM campaigns, customer lifecycle journeys and loyalty programme. This role applies structured analysis, A/B testing, and continuous improvement methodologies to enhance customer value, engagement, and retention, ensuring tactical alignment with marketing and commercial objectives.

Job Requirements

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field
• Certification in a leading CRM platform (e.g., Optimove, Xtreme Push,Salesforce Marketing Cloud, HubSpot, Braze)
• Certification in Marketing Automation or Digital Marketin
• Google Analytics Individual Qualification (GAIQ)
• SQL certification or demonstrated proficiency
• Project Management certification (e.g., CAPM) is a plus

Experience

• 5-8 years experience in CRM and marketing in an online gaming / sportsbetting environment
• Experience in digital, direct marketing and analytics is an advantage

Skills & Knowledge

• CRM Platform Expertise (e.g., Optimove, Xtreme Push,Salesforce Marketing Cloud, HubSpot, Braze)
• Bonus & Promotion Management (structuring, configuring, and evaluating bonus mechanics)
• PAM (Player Account Management) System Knowledge
• Marketing Automation
• Data Analysis & Segmentation (SQL, Excel, BI Tools)
• A/B Testing & Experimentation
• Email Marketing & HTML
• Project Management (Individual Contributor)
• Analytical Thinking & Problem Solving
• Attention to Detail
• Cross-functional Collaboration
• Communication (Written & Verbal)

Key Performance Areas

• Design and configure multi-channel CRM campaigns to achieve specific marketing and commercial objectives, ensuring alignment with customer segmentation strategies.
• Execute and deploy CRM campaigns across various channels (e.g., email, SMS, in-app notifications,push notifications and gamification), ensuring accurate audience targeting and timely delivery.
• Optimise existing customer lifecycle journeys (e.g., onboarding, retention, win-back) based on performance data and customer insights to improve engagement and conversion.
• Conduct detailed data analysis and segmentation of customer databases to identify target audiences and personalise campaign messaging effectively.
• Develop and implement A/B tests and other experimentation frameworks for CRM campaigns to identify optimal content, timing, and channel strategies.
• Monitor CRM campaign performance against key metrics, prepare regular performance reports, and present insights and recommendations to stakeholders.
• Manage and maintain the CRM platform, including data integrity, system configurations, and integration with other marketing technologies.
• Collaborate with marketing, sales, and product teams (Sports and Casino) to gather requirements, provide CRM best practices, and ensure campaign alignment with broader business goals.
• Ensure all CRM activities comply with data privacy regulations (e.g., POPIA, GDPR, CCPA) and internal data governance policies.
• Document CRM campaign workflows, processes, and best practices to ensure consistency, scalability, and knowledge transfer within the team.
• Diagnose and resolve recurring operational problems within CRM campaigns and platform functionality, escalating complex technical issues as needed.
• Research and apply industry best practices, emerging trends, and new technologies in CRM to continuously improve campaign effectiveness and customer experience.
• Create, manage, and optimize email templates, landing pages, and other creative assets for CRM campaigns to ensure brand consistency and effectiveness.
• Implement personalisation strategies and dynamic content within CRM communications to enhance relevance and engagement for diverse customer segments.
• Perform rigorous quality assurance (QA) checks on all CRM campaigns before launch to prevent errors and ensure an optimal customer experience.
• Optimise Sunbet's loyalty and bonus programmes, ensuring personalised, tier-based rewards that drive repeat engagement, increase player lifetime value, and reduce churn across the online gaming and sports betting player base.

Equity

• Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.

POPI Statement

• Please note that when applying for any position, reference checks will be completed and personal information as defined in the Protection of Personal Information Act 4 of 2013 will be processed. In applying for this position, applicants will be deemed to have consented to such processing as defined in the included Privacy Statement.
• Please also note that if you have not been contacted within 1 month after the closing date of this advertisement, please accept that your application has been unsuccessful*.*