CRO Specialist

About Social Scout

Social Scout is a performance-driven agency helping DTC eCommerce brands unlock maximum revenue through lifecycle marketing and web optimization. Having generated massive impact through email, we are expanding our core capabilities into Conversion Rate Optimization (CRO). We build, manage, and optimize strategies that increase customer retention, average order value, and site-wide conversion rates through data-driven research, continuous A/B testing, and strategic UX improvements. Our work is analytical, creative, and always aligned with each brand's voice and growth goals.

We've partnered with 500+ brands across a variety of industries, and we're growing fast. We're looking for a Conversion Rate Optimizer (CRO Specialist) who is ready to own full funnel experimentation, turn analytics into actionable test hypotheses, and drive measurable revenue uplift for our clients from day one.

Compensation & Role Details

• Salary: Highly competitive salary.
• Hours: Full-time (40 hours per week) and fully remote.
• Engagement: You must be set up and hired as a contractor.
• Language: Fluent English required (written and spoken).
• Timezone: Available 9:00 AM – 5:00 PM EST
• Location: Full remote. You can be based anywhere in the world.

The Role

As a CRO Specialist at Social Scout, you'll be the strategic lead responsible for uncovering conversion bottlenecks and running end-to-end experiment roadmaps across 5–6 client brands. You will analyze web data, develop high-impact test hypotheses, brief web designers and developers, and manage test execution in tools like VWO, Convert, or Optimizely.

This is not a "set it and forget it" role. You will own the entire experimentation pipeline—from initial audit and user research to statistical analysis and post-test rollouts. You'll work closely with our Account Executives, Landing Page Designers, and developers to turn user friction into profit.

What You'll Be Doing

• Data & User Research. You’ll conduct quantitative analysis (Google Analytics 4) and qualitative research (Hotjar, Microsoft Clarity, surveys, screen recordings, heatmaps) to identify drop-off points, UX friction, and revenue opportunities across homepages, PDPs, collections, and carts.
• Strategy & Test Roadmaps. You’ll translate research insights into prioritized testing roadmaps (using ICE/PIE frameworks) and write detailed, conversion-focused PRDs (Product Requirement Documents) for designers and developers.
• Experiment Management. You’ll set up, launch, and monitor A/B and multivariate tests using leading experimentation platforms. You'll ensure proper tracking implementation and QA tests across devices and browsers prior to launch.
• Design & Dev Coordination. You’ll collaborate closely with our Landing Page/PDP Designer to map out high-converting wireframes and brief developers on code-level variations.
• Analysis & Reporting. You’ll track, analyze, and present statistical results. You’ll create clear, actionable post-test reports explaining why a variation won or lost, and what the business impact (LTV, CVR, AOV) is for the client.
• Cross-Channel Alignment. You’ll ensure on-site CRO strategies align seamlessly with the email and SMS customer journeys managed by our lifecycle marketing team.

What You Bring

• 2+ years of hands-on CRO/A/B testing experience specifically for DTC eCommerce brands (Shopify preferred).
• Proven track record of running successful A/B test roadmaps and driving quantifiable lift in conversion rates, AOV, or revenue per visitor.
• High proficiency in Google Analytics 4 and qualitative user research tools (Hotjar, Clarity, survey tools).
• Deep technical understanding of experimentation tools (e.g., VWO, Convert, Optimizely, Klaviyo forms, Rebuy, or similar Shopify apps).
• Solid grasp of statistical significance, sample sizing, and test duration math.
• Experience creating clear briefs and wireframes for designers and frontend developers.
• Basic understanding of HTML, CSS, and JS (you don't need to write full code, but you must know what is technically feasible to test).

Why Social Scout?

• Mentorship from proven performance marketers who have generated tens of millions in DTC revenue.
• Opportunities to grow into a Lead Strategist or Head of CRO as this new service offering expands.
• A fast-moving, supportive team with regular wins to celebrate.

If you're an analytical, results-driven CRO marketer who thrives on optimization and wants to build a world-class testing program, we'd love to hear from you.