Deluxe Brand Builder

RGBC is a leading distributor of Global Spirits and Champagne brands in the South African market. We are an independent and adaptable business, employing passionate and talented individuals across South Africa.

Our people are at the centre of everything we stand for and our entrepreneurial spirit and high-performance culture allow our people the freedom to succeed and lead across all aspects of the business.

Accountability, flexibility, fun, and passion are our fundamental values. We are looking for an individual who shows collaborative and leadership teamwork, who is professional in their approach and who is inspired through creativity, to fill this exciting role.

REGION : Northern Suburbs of Johannesburg i.e. Sandton, Rosebank and Fourways

AREA : To be based out of our Johannesburg Office

OBJECTIVE: To ensure the effective implementation of the company’s sales strategy in Northern Suburbs of Johannesburg (Deluxe)

**The successful candidate must have proven experience in the luxury

on-trade

environment, demonstrating a deep understanding of premium brand positioning, elevated service standards, and relationship-led selling within formal market settings.**

• Must have Demonstrated experience within luxury on-trade (fine dining, premium hotels, exclusive hospitality venues).
• Strong customer understanding of the Sandton market, including established relationships or clear market insight (preferred).
• Ability to represent and build deluxe and prestige brands with credibility, professionalism, and brand sensitivity.
• Experience working with high-expectation customers, tailored activations, menu placements, and brand storytelling.
• Strong commercial acumen balanced with a luxury brand mindset.

The Key KPA’s for this role include (but not limited to):

Brand Availability and Sales Volumes:

• Achieve availability by channel, as per targets set
• Correct implementation of brand availability, by channel
• Ensure that brand equity is a key driver of all activity and activations
• Drive volume, through innovative ideas
• Drive volume, through brand prioritisation per channel

Promotions and Brand Visibility:

• Ensure that promotions are effectively implemented and within brand equity guidelines
• Ensure that the correct brands are promoted in the correct channels and outlets
• Ensure correct implementation of our National Promotions Strategy
• Manage ROI (return on investment) of promotions
• Ensure brand visibility is optimised through imagery, back room displays, staff uniforms, menus and specialised merchandise

Operational Excellence:

• Correctly implement and update call cycle
• Achieve 100% call rate as per the call cycle
• Ensure that all outlets are coded correctly
• Ensure all requirements are achieved during the rep call
• Correctly complete all administration and report requirements

Customer Interaction:

• Interact responsibly with consumers at all available opportunities
• Collect consumer information as per the brand target market
• Feedback consumer learning and expectations

Financial Asset Management:

• Quantity and cycle discount parameters adhered to
• Correct completion and timeous return of POD's and credit notes
• Vehicle maintained and well cared for
• Vehicle mileage is within budget
• Responsible use of promotional stock

Requirements and Qualifications:

• 3 Year Tertiary Education (Beneficial)
• 3-Years Relevant experience – NB experience within FMCG / liquor industry experience
• Product, service knowledge and understanding of category management
• Knowledge of marketing and accounting principles
• Computer literate
• Ability to conceptualise and negotiate
• Customer orientation
• Sound interpersonal skills and creativity (big picture thinking)
• Team player and ability to work independently using initiative
• Endurance and ability to tolerate extended hours

We actively promote equal opportunity and fair treatment in employment, through the elimination of unfair discrimination in all forms. We encourage inclusiveness with regard to human resource practices, irrespective of race, gender, sex, pregnancy, marital status, family responsibility, ethnical social origin, colour, sexual orientation, age, disability, religion, HIV status, conscious, belief, political opinion, culture, language, birth or on any other arbitrary ground. The business strives to ensure that South Africans from all cultural backgrounds are able to participate in the activities of the business in a fair manner.

Please note that by applying to the role, you provide your express consent for the company to process your personal information. We will only use your personal information for the purpose of the recruitment process only.