Demand Creation Representative

Job Advert Summary

PG Bison is a proudly South African manufacturer of world-class engineered wood products. As part of our commitment to empowering small and emerging businesses, we are looking for a dynamic and passionate Demand Creation Representative to drive demand creation within our ED (Enterprise Development) indirect customer market segment.

Why Join PG Bison?

At PG Bison, we’re more than just a manufacturer – we’re a brand with purpose. Join us and:

• Be part of an iconic South African company that supports transformation and development.
• Play a direct role in expanding access and opportunity within the local economy.
• Work in a values-driven, innovative, and collaborative environment.

Minimum Requirements

• A Degree in Marketing, Sales, or equivalent qualification.
• Minimum of 4 years practical experience in a sales, development, or customer-facing role.
• A true passion for Demand Creation and growing emerging businesses.
• Excellent communication skills – both written and verbal.
• Strong IT literacy and the ability to work with electronic data, mapping tools, and reporting systems.
• Results-driven and self-motivated with the ability to work independently
• Must be able to speak Tswana and/or Sotho

Duties & Responsibilities

As the Demand Creation, you will:

• Know and understand the full PG Bison product range and applications to identify opportunities within the ED market segment.
• Identify, understand, and document ED indirect customer market segments, customer profiles and market activity.
• Help create and regularly update picture of ED market activity inter alia heat mapping, geo locating, market share analysis.
• Build ongoing and effective relationships with ED indirect customers.
• Identify ED indirect customers’ needs and help scope and implement necessary responses to meet those needs.
• Create awareness and demand for the PG Bison product range within the ED indirect customer market segment.
• Achieve targets set for hosting events, interventions, sales campaigns, branding, etc.
• Achieve and exceed set sales targets for ED indirect customers.
• Ensure distribution of accurate information regarding ED market segment back into business through presentations at sales meetings.
• Create loop closure with sales team to ensure activities translate into direct sales.
• Ensure ED indirect customers are properly serviced, maintained, branded, and merchandised as necessary.
• Ensure brand leadership & product awareness in ED market segments.