DESTINATIONS Brand & Marketing Coordinator

Job Title: Brand & Marketing Coordinator

Reports To: Brand & Marketing Lead

Location: Johannesburg

Employment Type: Full-time, Permanent

Start Date: As soon as available

About Destinations by Frasers

Destinations is in the middle of a full brand reboot. We've spent years being a luggage store. We're done with that.

We've reorganised everything around the seven journeys South Africans actually live - Holiday, Weekend, Everyday, Business, Wellness, The Outdoors, and Gifting. Our brand is built around community, storytelling, and a simple belief: this store exists because of you.

The Role

This is a hands-on execution role sitting at the centre of the DB rebrand. You'll work directly with the Brand & Marketing Lead to bring the 7 Worlds framework to life across content, social, email, and campaign delivery.

We're a lean team which means you'll have real ownership from day one. You'll be briefed clearly, trusted to deliver, and given work that matters. There's no hiding in a department here.

What You'll Do

Content & Social

• Own the day-to-day content calendar across Instagram and other active platforms
• Create, schedule, and publish content aligned to the 7 Worlds brand framework
• Support the migration and consolidation of @destinationsbyfrasers and @destinationsoutdoortravel
• Manage UGC collection and community engagement under the #WhereAreYouHeaded campaign
• Coordinate brand-supplied asset delivery from supplier partners including Delsey, Eastpak, Kipling, KleanKanteen, Fenn and more.

Campaign Execution

• Execute campaign briefs across Foundation, Pre-Launch, and Launch phases of the rebrand rollout
• Support Meta paid media campaign coordination alongside the Brand & Marketing Lead
• Coordinate assets, deadlines, and approvals across internal workstreams (VM, e-commerce, merch)

In-Store & Retail Marketing

• Support the in-store rebrand rollout across the store network from collateral production briefs to installation coordination
• Manage seasonal collateral swap-outs aligned to retail moments (holiday, gifting, new season drops) - briefing suppliers, tracking production timelines, and ensuring stores receive assets on time
• Coordinate in-store marketing events including brand activations, product launches, and community-focused events
• Work closely with the VM and store operations team to ensure in-store brand expression is consistent with the digital and campaign world
• The Namibia new-build is the first store in a broader rollout - you'll be helping build the in-store playbook that scales across the network

Email, CRM & Database Management

• Schedule and quality-check all outgoing emailers - ensuring content is correct, links work, segmentation is right, and send times are on brief
• Manage and maintain the customer database - keeping segments clean, updated, and aligned to the 7 Worlds framework
• Coordinate with the e-commerce team on technical CRM setup, flow triggers, and list health
• Support post-purchase automation sequences and campaign-specific sends tied to product launches and retail moments

Launch & Events

• Play an active role in executing the Namibia flagship store opening in September 2025 - the first new-build in the network and the anchor for the full rebrand launch
• As the store rollout expands, help build and refine a repeatable in-store launch playbook for future openings
• Support community event coverage including expos, pop-ups, and brand activations
• Help maintain in-store community board content across the store network

Reporting & Administration

• Track and report on content and campaign performance across platforms
• Maintain the content library, asset bank, and supplier asset tracker
• Keep the marketing task tracker up to date and flag blockers proactively

What We're Looking For

Experience & Skills

• 2–4 years of experience in a brand, marketing, or content coordination role
• Strong working knowledge of Instagram and Meta platforms (organic and paid)
• Comfortable producing and scheduling content - you don't wait to be spoon-fed briefs
• Experience coordinating across multiple stakeholders and workstreams
• Solid copywriting ability - you can write in a brand voice, not just your own
• Proficiency in Canva or Adobe Creative Suite is an advantage
• Familiarity with email/CRM tools (Mailchimp or similar)

The Kind of Person You Are

• Execution-obsessed - you close loops, you don't leave things open
• Proactive - you spot what needs doing before you're asked
• Organised under pressure - the rebrand timeline is real and the deadlines matter
• Brand-literate - you understand that everything is the brand, down to how you write a WhatsApp
• SA market savvy - you understand the cultural nuance of who we're talking to

Advantageous

• Experience in retail or lifestyle brand marketing
• Exposure to paid Meta campaign management
• Background in travel, outdoor, or fashion/accessories categories

What We Offer

• A front-row seat to a full brand reboot - this is rare, meaningful work
• Direct access to senior leadership and real creative input into execution
• A lean, driven team that trusts you to own your lane
• The Namibia flagship launch as your first major milestone - and the beginning of a multi-store rollout you'll help shape
• Competitive salary commensurate with experience
• Staff Discount on brands within Destinations Portfolio

How to Apply

Send your CV, a brief cover note (no templates - tell us where you're headed and why this role), and two examples of content or campaigns you've worked on to [email protected]

Applications without a personalised cover note will not be considered.

Pay: R25 000,00 - R35 000,00 per month

Work Location: In person