Digital Marketing & Customer Acquisition Manager

About the Role

Boston English Center is looking for a reliable, results-driven Digital Marketing & Customer Acquisition Manager based in South Africa.

You will be responsible for planning and executing our digital marketing strategy, managing paid advertising campaigns, growing our social media presence, and generating paid student enrollments.

This is a hands-on position for someone who can manage campaigns independently, communicate consistently, meet deadlines, and take ownership of results.

Responsibilities

• Plan and manage campaigns on Meta, Google, TikTok, and other relevant platforms
• Monitor advertising budgets and optimize campaigns for conversions
• Create and maintain a social media content calendar
• Write, schedule, and publish engaging social media content
• Coordinate graphics, videos, and other creative assets
• Develop campaigns for different countries and customer segments
• Improve landing pages and student enrollment funnels
• Create email and WhatsApp marketing campaigns
• Track leads from advertisement to paid subscription
• Monitor cost per lead, cost per acquisition, conversion rates, and revenue
• Test different audiences, offers, advertisements, and landing pages
• Prepare clear weekly and monthly performance reports
• Coordinate freelance designers, editors, or content creators when necessary
• Meet agreed customer-acquisition and revenue targets

Requirements

• Must be based in South Africa
• Excellent written and spoken English
• At least three years of digital or performance-marketing experience
• Proven experience managing Meta Ads and Google Ads
• Experience generating purchases, subscriptions, or qualified leads
• Strong understanding of sales funnels, tracking, and campaign analytics
• Experience with social media management and content creation
• Reliable, organized, and able to work independently
• Comfortable working during agreed fixed hours
• Strong communication and consistent availability during working hours
• Stable internet connection and a suitable remote-working environment
• Experience marketing education, online courses, SaaS, or subscription services is preferred
• Basic graphic-design and video-editing ability is an advantage

Performance Measures

Performance will be evaluated based on:

• Paid student enrollments
• Customer acquisition cost
• Advertising return on investment
• Conversion rates
• Subscription revenue
• Quality and consistency of published content
• Timely completion of campaigns and reports

Followers, impressions, and engagement will be considered, but paid enrollments and revenue will be the primary measures of success.

Compensation

• Competitive monthly base salary based on experience
• Performance bonuses linked to paid enrollments and revenue targets
• Advertising budget provided separately
• Initial three-month probationary period
• Opportunity for long-term growth based on performance

Working Conditions

• Fully remote position
• Full-time availability
• Agreed working hours with regular online communication
• Daily progress updates
• Weekly marketing and performance meeting
• Weekly written campaign report

How to Apply

Please submit your CV and a short introduction addressing the following:

• How many years of digital-marketing experience do you have?
• Which advertising platforms have you personally managed?
• What was the largest monthly advertising budget you managed?
• Describe one campaign you managed from beginning to end.
• How much was spent, how many customers were acquired, and what was the cost per customer?
• Have you marketed online education or subscription services?
• Which marketing and analytics tools do you use?
• Are you available to work full-time during fixed hours?
• What is your expected monthly salary in South African rand?
• Please provide links to examples of your work or campaign results.

Shortlisted applicants will be invited to a video interview and may be asked to complete a small paid practical assignment.

Pay: R15 145,32 - R56 193,50 per month

Work Location: Remote