Digital Marketing Specialist

We are looking for a creative, data-driven, and hands-on Digital Marketing Specialist to help drive the multi-channel marketing efforts. In this practical, end-to-end role, you will execute paid media campaigns, design visual marketing materials, manage social media, assist with event activations, and handle marketing administration to align with broader business objectives.

Key Responsibilities

• Paid Media & Advertising: Plan, manage, and optimize Meta ad campaigns (Facebook/Instagram); assist with or manage Google Ads (Search, Display, Performance Max); track leads, CPL, CTR, and conversions; prepare weekly/monthly performance reports.
• Graphic Design: Design digital and print marketing materials (social posts, banners, flyers, posters, event signage); adapt artwork according to corporate identity guidelines; prepare files for print and liaise with suppliers.
• Social Media Management: Develop monthly content plans and campaign calendars across Facebook, Instagram, TikTok, and LinkedIn; write captions; schedule posts; monitor community engagement and respond to customer inquiries.
• Content Creation: Capture high-quality photos and short-form videos (Reels/TikTok/Stories); write promotional copy for ads, emails, and web; edit short-form videos and coordinate shoots.
• Campaign & Event Support: Assist in executing monthly marketing campaigns from concept to launch; coordinate campaign approvals with management; assist with event planning, supplier quotes, setup, on-site branding, and coverage (including occasional weekend/after-hours events).
• Administration & Reporting: Maintain marketing calendars and trackers; manage campaign budgets and process marketing invoices/PO0s; maintain digital asset libraries; prepare monthly reports and track lead quality with the sales team.

Minimum Requirements

• Diploma or degree in Marketing, Digital Marketing, Communications, Graphic Design, or a related field (preferred).
• 2–4 years of practical experience in an all-round marketing role.
• Proven experience managing paid Meta advertising campaigns and managing business social media accounts.
• Practical graphic design experience with a strong portfolio (Adobe Photoshop, Illustrator, InDesign, or Canva Pro).
• Proficient in video editing tools (CapCut, Premiere Pro, or similar) and standard office software (Word, Excel, PowerPoint).
• Strong copywriting, spelling, and grammar skills.
• Valid driver’s license and reliable personal transport.
• Willingness to travel locally and attend occasional weekend or after-hours events.

Pay: R12 000,00 - R15 000,00 per month

Application Question(s):

• Do you have a portfolio showing examples of your graphic design, video content, or paid ad campaigns?

Experience:

• Digital marketing: 2 years (Required)
• paid media : 2 years (Required)
• Canva or Adobe : 2 years (Required)

Language:

• English (Required)

Location:

• Centurion, Gauteng (Required)

Work Location: In person