Ecommerce Marketing Specialist (Email, Ads & Creative)

Ecommerce Marketing Specialist (Email, Ads & Creative) — Mouldd (Remote, South Africa)

Type: Full-time, independent contractor (long-term, permanent role)
Location: Remote (South Africa) — working UK business hours
Salary: £1,000–£1,300/month (≈R22,000–R28,500) depending on experience, pegged to GBP
Reports to: Founders
Start: ASAP

About Mouldd

Mouldd is a fast-growing UK craft brand — we design resin and eco-resin craft kits loved by tens of thousands of customers across the UK and US. We're a small (4 people), product-obsessed team scaling across Shopify, Meta and (soon) Amazon US. Marketing is the engine of the business, and this role sits at the centre of it.

The role

You'll own the creative marketing engine day to day: our email marketing, our Meta ad creative pipeline, and our organic content across social channels. We're after a self-starter with an entrepreneurial streak: someone who'll take what we've built, improve our processes, test new ideas, and isn't afraid to break things to make them better as we scale into the US.

This is a doing role with real ownership. You'll write, design and build things most days, and you'll coordinate the freelancers who shoot and edit our content. Founders will help set the direction with you, then it's yours. We're also after someone confident using AI tools to enhance creative output, speed up workflows and generate campaign ideas.

What you'll own

Email marketing (Klaviyo)

• Plan, write, design and build 3 campaigns/week (concepts, offers, copy, Canva design, Klaviyo build)
• Own the monthly newsletter plan and promo calendar across UK and US markets
• Improve flows over time (welcome, abandonment, post-purchase)

Meta ad creative

• Research angles, hooks and scripts; brief our in-house video editor on video ads, with occasional CapCut edits yourself; create image ads (Canva/Photoshop)
• Load ads into Meta Ads Manager and keep the creative pipeline stocked
• Find, brief and manage UGC creators for new product launches
• Own our creative strategy — test it, challenge it and make it better

Organic social & content coordination

• Manage our social media video editor and content freelancers: build shoot lists, sort and file content, QC everything before it posts
• Own quality: you're the taste filter for what represents the brand
• Run our Pinterest presence and monthly "Mould of the Month" content cycle

Brand & product creative

• Edit product imagery for new launches and website updates
• Contribute to packaging and instruction guide design (nice-to-have, not core)

What we're looking for

Must have:

• 2+ years in DTC/ecommerce marketing with hands-on Klaviyo (or similar) experience — you can show us emails you've written and built
• Strong design execution in Canva and/or Photoshop, plus enough short-form video skill (CapCut or similar) to direct our video editor and make occasional edits yourself
• Excellent written English — you'll write customer-facing copy daily
• Good creative taste and the confidence to reject content that isn't good enough
• Organised enough to run a weekly content machine without being chased
• Your own laptop and a reliable internet connection

Nice to have:

• Experience briefing/managing UGC creators or freelancers
• Craft/hobby audience experience, or you're a maker yourself
• Meta Ads Manager familiarity
• Shopify basics

What you'll get

• Real ownership of marketing for a profitable, growing brand — your work visibly moves revenue
• Salary pegged to GBP
• Small team, no bureaucracy, direct line to founders
• The freedom to change how things are done — your ideas ship
• Remote-first with flexible hours around a UK-overlap core — and because SA is only 1–2 hours ahead of the UK, that means normal daytime working hours
• 18 days paid leave + South African public holidays
• Growth path: this role becomes Marketing Manager as the team grows around you

How to apply

Email us at founders@mouldd.co.uk:

• Your CV
• 2–3 examples of marketing emails you've written/designed or image ads (screenshots fine)
• One short paragraph: an ad angle you'd test for our brand, and why

Applications without email examples won't be considered.

Pay: R22 000,00 - R28 500,00 per month

Work Location: Remote