Experienced B2B Email Marketer / Appointment Setter

Job Type: Full-time
Location: Remote
Salary: Competitive and dependent on experience
Industry: Marketing Agency / B2B Lead Generation

About the Role

We are looking for an experienced B2B Email Marketing and Appointment Setting Specialist to join our growing team.

The successful candidate will have a proven track record of creating and managing cold email campaigns that generate qualified leads, positive responses and booked appointments.

This is not a basic email marketing role. We are looking for someone who understands the complete B2B outreach process, including lead sourcing, audience segmentation, campaign strategy, email copywriting, deliverability, testing, optimisation and performance tracking.

You will be responsible for taking ownership of campaigns and ensuring that outreach activity results in relevant, high-quality sales opportunities.

Key Responsibilities

• Plan, create and manage B2B cold email outreach campaigns
• Write engaging, personalised email copy designed to generate responses and booked appointments
• Build, clean, segment and manage targeted lead lists
• Create and manage email sequences, follow-ups and appointment-setting workflows
• Monitor campaign performance, including open rates, reply rates, positive responses, booked calls and conversion rates
• Test and optimise subject lines, messaging, offers, calls to action, audiences and follow-up sequences
• Improve campaign performance through ongoing analysis and data-led decision-making
• Manage email deliverability, domain health, inbox placement and sender reputation
• Monitor and reduce spam issues, bounce rates and deliverability risks
• Track leads, replies, follow-ups and booked appointments accurately
• Work closely with the sales and marketing teams to ensure appointments are relevant and properly qualified
• Use CRM, cold email and lead generation platforms to manage outreach effectively
• Provide regular campaign updates and performance reports
• Recommend improvements to outreach systems, processes and overall campaign strategy

Essential Skills and Experience

• Proven experience in B2B email marketing, cold email outreach, lead generation or appointment setting
• Demonstrable experience booking qualified and converting appointments through email outreach
• Strong understanding of B2B sales funnels and lead generation strategies
• Excellent written English and strong email copywriting skills
• Experience creating personalised, persuasive and professional outreach messages
• Strong knowledge of email deliverability, domain setup, inbox warm-up, sender reputation and spam prevention
• Experience using cold email platforms, CRM systems and campaign reporting tools
• Ability to analyse campaign data and make improvements based on performance
• Strong organisational and time-management skills
• Ability to manage multiple campaigns and inboxes independently
• Proactive, reliable and focused on achieving measurable results
• Comfortable working towards appointment-booking and campaign-performance targets

Preferred Experience

• Previous experience working for or with a marketing agency
• Experience booking appointments for marketing, digital, AI, SaaS, consulting or other B2B service-based businesses
• Experience with platforms such as Instantly, Smartlead, Apollo, Lemlist, HubSpot, GoHighLevel, Close, Clay or similar tools
• Experience with lead scraping, data enrichment, segmentation and list building
• Experience managing multiple sending domains and email inboxes
• Experience creating outreach strategies for high-value or high-ticket B2B services

About You

You understand that successful cold email outreach is not simply about sending large volumes of emails. It requires the right audience, a strong offer, effective copy, reliable deliverability, consistent follow-up and accurate tracking.

You are confident working independently and taking ownership of campaign results. You are comfortable testing new approaches, identifying problems and making improvements when campaigns are not performing as expected.

You should also be able to discuss previous campaign results, including the industries you have worked with, the tools you have used and the appointment or conversion rates you have achieved.

Experience Required

Previous experience in B2B email marketing, cold outreach, lead generation or appointment setting is essential.

Pay: From R10 983,00 per month

Application Question(s):

• How many years of experience do you have in B2B cold email marketing or appointment setting?
• Have you previously booked qualified and converting appointments through email outreach?
• Which cold email, lead generation and CRM platforms have you used?
• What open rates, reply rates, positive reply rates or booked-call rates have you achieved in previous campaigns?

Work Location: Remote