Fibre Retention Agent

Role Purpose

The Retentions Agent is responsible for contacting clients who have cancelled or are likely to

cancel their fibre service, with the aim of reactivating their accounts. This role requires strong

communication, persuasion, and relationship-building skills to effectively present product

value, resolve concerns, and regain customer trust.

Key Responsibilities

• Make high volumes of outbound calls daily to expired, cancelled, and at-risk clients.
• Re-engage clients by clearly presenting fibre product features, benefits, and available

solutions.

• Handle objections confidently and professionally to address concerns and rebuild trust.
• Identify reasons for cancellation or dissatisfaction and provide tailored retention

strategies.

• Maintain strong product knowledge to educate clients effectively.
• Update CRM systems with accurate notes, client interactions, and outcomes.
• Meet or exceed daily, weekly, and monthly retention targets.
• Work collaboratively with the sales and customer support teams to ensure a seamless

customer experience.

• Provide feedback on recurring client issues to help improve products and processes.

Skills & Competencies

• Strong communication skills—clear, confident, and professional.
• Persuasive and influential personality with the ability to rebuild trust and win

customers back.

• High resilience and motivation, especially when making large volumes of calls daily.
• Excellent objection-handling abilities with a calm and solution-driven approach.
• Multilingual—able to engage clients in multiple languages (specify languages if

needed).

• Customer-centric mindset, with empathy and strong listening skills.
• Ability to work under pressure and maintain positive energy throughout the day.
• Target-driven, with a proven ability to meet and exceed KPIs.

Qualifications & Experience

• Matric / High school diploma (required).
• Experience in retentions, outbound sales, or customer service (advantageous).
• Experience in telecoms or fibre services (advantageous but not required).
• Familiarity with CRM systems and call-tracking tools.