Franchise Recruiter

About Us

At Travel Counsellors, our customers, communities, and colleagues are at the heart of everything we do. For over 30 years, we've empowered 2,200+ independent travel agents worldwide, helping them build successful businesses while providing deeply personal, human connections with their customers. Supported by a talented team of over 400 people in our Support Offices, we create unique travel experiences that keep customers coming back. Named the Best Place to Work in Travel (2022) and ranked in the Sunday Times Best Places to Work (2023, 2024 & 2025), we’re expanding rapidly and looking for exceptional individuals to join our Head Office team.

About the Role

We are seeking an ambitious, relationship-focused Recruiter / Talent Acquisition Sales Executive to support the growth of our Travel Counsellors network across South Africa. This role combines recruitment, candidate management and digital engagement, with responsibility for identifying, attracting and converting high-calibre travel professionals and entrepreneurs into successful business owners.

The successful candidate will manage the end-to-end recruitment journey, delivering an exceptional candidate experience from initial enquiry through to business set-up. They will use AI, automation and recruitment technologies to enhance sourcing, talent mapping, CRM and pipeline management, communications, scheduling, reporting and personalised candidate engagement, streamlining administration while creating more time for meaningful relationship-building and informed franchise conversations.

Principal Accountabilities

• Manage inbound enquiries and proactively generate new candidate leads through networking, referrals, social media, events and targeted outreach.
• Conduct discovery calls and interviews to assess candidate suitability, motivation and business potential.
• Present the Travel Counsellors franchise opportunity, including the business model, earning potential, training and ongoing support.
• Build strong relationships with candidates, guiding them throughout the recruitment and selection journey.
• Develop and maintain a strong pipeline of prospective franchise partners, working towards agreed recruitment and conversion targets.
• Screen candidates against franchise criteria, maintain accurate CRM records and prepare recommendations for management review.
• Represent Travel Counsellors at industry events, exhibitions, webinars and networking opportunities to build awareness and generate leads.
• Collaborate closely with marketing, training, operations and recruitment teams across Cape Town and our international offices, ensuring processes meet company and data protection standards.

Required Experience

Essential

• Previous experience in recruitment, sales, business development, or account management.
• Prior experience using one or multiple AI technologies in the recruitment lifecycle
• Excellent communication, presentation, and relationship-building skills, both online and face to face.
• Strong consultative sales approach with the ability to influence and engage prospective business owners.
• Proven ability to manage multiple candidates and opportunities simultaneously.
• Experience working towards targets and KPIs.
• Strong organisational and administrative skills.
• Proficiency in CRM systems and Microsoft Office.

Desirable but not essential as comprehensive training is provided

• Knowledge of franchising or franchise recruitment.
• Experience recruiting business owners, consultants, or independent contractors.

Experience within the travel industry would be an asset.

Inclusive Recruitment at Travel Counsellors

Travel Counsellors is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds and do not discriminate based on race, gender, disability, or any protected characteristic. We provide accommodations for individuals with disabilities throughout the hiring process and will make every effort to accommodate reasonable adjustments where required. We believe diverse perspectives strengthen our team and encourage all to apply.

For more information about this role – and others – at Travel Counsellors, please do not hesitate to contact the Talent Acquisition team at talentacquisition@travelcounsellors.com