Freelance / Fractional PPC Specialist - Google & Meta Ads

Freelance / Fractional PPC Specialist - Google & Meta Ads

Spéire Innovation Limited | Remote, South Africa | Freelance / Fractional - Ongoing Engagement

At a Glance

• Engagement: Freelance / fractional - an ongoing working relationship, not a single project
• Location: Remote, based in South Africa
• Works with: Our Account Executive, who owns client strategy and relationships
• Focus: Technical, hands-on management of Google Ads and Meta Ads across multiple live client accounts
• Rate: Negotiated directly with the right candidate

About Spéire

Spéire Innovation is a digital consultancy based in Cork, Ireland, working across web development, digital marketing, and digital transformation. We deliver performance marketing, SEO, and website services for clients across Ireland and the UK.

We work with freelancers the same way we work with staff - real ownership, straightforward communication, and no micromanagement. This is a genuinely technical role, not campaign babysitting.

The Opportunity

Our Account Executive currently owns both client strategy and the technical execution of Google and Meta Ads. We want a technical PPC specialist to take permanent, hands-on ownership of account management - build, optimisation, tracking, and reporting - across our live client accounts, so she can focus on strategy, growth conversations, and the client relationship.

This is a fractional, ongoing role rather than a one-off project or a single-account contract. We're looking for someone who wants a standing relationship with one agency they can rely on for recurring work, not scattered gig-to-gig projects.

What You'll Do

• Build, manage and optimise Google Ads campaigns (Search, Performance Max, Shopping where relevant) across multiple client accounts
• Build, manage and optimise Meta Ads campaigns (Facebook and Instagram), including audience strategy and creative testing
• Set up and troubleshoot conversion tracking (Google Tag Manager, GA4, Meta Pixel / Conversions API) - this is a technical hire, not just a campaign-builder
• Manage budget pacing and account health across a portfolio of live accounts at the same time
• Build and maintain clear reporting (GA4, Looker Studio, platform dashboards) that our Account Executive can bring straight to clients
• Flag performance issues, tracking gaps, and optimisation opportunities proactively
• Use scripts, automated rules, or audit checklists where they make account management more efficient
• Work primarily through our Account Executive - client-facing contact is occasional, not the default

What We're Looking For

Must-Haves

• Several years of hands-on Google Ads and Meta Ads management on live client budgets (not just personal or training accounts)
• Genuinely technical: comfortable setting up and troubleshooting conversion tracking (GTM, GA4, Meta Conversions API), not just building campaigns in-platform
• Track record managing more than one account or client at the same time
• Audit-minded - able to walk into an existing account, quickly assess what's working, and fix what isn't
• Clear async communication and reliable delivery without close supervision
• Some daily overlap with Irish business hours for coordination

Nice-to-Haves

• Current Google Ads and/or Meta Blueprint certification
• Experience with Shopify or other e-commerce feeds (Merchant Center, product feed troubleshooting)
• Google Ads scripts or campaign automation experience
• GA4 / Looker Studio report-building experience
• Experience working fractional or retainer-style across multiple agencies or clients

Equal Opportunity

Spéire welcomes applications from people of all backgrounds. We assess every application on ability and potential.

How to Apply

Send your CV or portfolio, along with a short note telling us:

• 2-3 examples of Google Ads / Meta Ads accounts you've managed, including budget scale and results achieved
• Your experience with conversion tracking setup (GTM, GA4, Meta Conversions API)
• Confirmation you're available for an ongoing fractional commitment, not just one-off project work
• Your day rate or hourly rate (please state currency)

We review every application personally. No recruitment agencies please.

Application Question(s):

• Have you personally set up or troubleshot conversion tracking (Google Tag Manager, GA4, or Meta Pixel/Conversions API)?
• Are you currently working as a freelancer or independent contractor, rather than seeking full-time employment?
• Are you available for an ongoing fractional engagement (recurring monthly work), rather than a single one-off project?
• What is your day rate or hourly rate?
• Do you hold a current Google Ads and/or Meta Blueprint certification?

Experience:

• managing Meta Ad campaigns for paying clients: 2 years (Preferred)
• managing Google Ad campaigns for paying clients: 2 years (Preferred)

Work Location: Remote