Google Ads Manager

RUNNER is looking for an Ads Manager to run lead generation ad campaigns across digital platforms, especially Google Ads. We’re looking for someone with 3+ years experience in using Google Ads for lead generation with a proven track record of success.

The ideal candidate will have chops running lead generation campaigns in Google Ads, Meta Ads, and be comfortable diving into “after conversion data” in a CRM system. RUNNER works with medical practices to generate more new patient leads, so lead generation is at the core of everything we do.

You’ll be responsible for planning, implementing, optimizing, and analyzing paid media campaigns and communicating the results and providing insight and recommendations to our internal teams, as well as the client.

RESPONSIBILITIES

• Plan, setup and manage ad campaigns using Google Ads, as well as some campaigns in Meta
• Testing ad campaigns on secondary platforms, such as programmatic and native
• Manage ad spend and optimize campaigns to achieve client KPIs - phone calls, form fills, chats, etc.
• Analytics tracking setup & troubleshooting in ad platforms
• Work closely with digital strategists and creative teams for both ad creative optimization and conversion rate optimization needs
• Generate & provide ad campaign reports that provide insights on performance & recommendations for next steps
• Be a data storyteller! You will lead strategy and performance calls with some clients, so we’re looking for someone who can tell the narrative of what’s going on with the client’s investment.
• Recommend media expansion opportunities and new platforms to test
• Maintain relationships with ad platform partners (Google, Meta, etc.)
• Keep up with industry trends and contribute to agency thought leadership

REQUIREMENTS

• Fluent in English
• Available to work 80% of your day during US Central Time Zone
• Minimum 3 years managing ads on Google Ads
• Some experience managing Meta ads
• Experience with other ad platforms such as TikTok ads, native or programmatic considered a plus
• Agency experience required
• Healthcare or medical experience a plus
• Google Search Ads Certification preferred
• Willingness to learn new approaches
• Ability to analyze data and transform results into clear actionable recommendations

BENEFITS

• Remote Team
• Unlimited PTO
• No-meeting Wednesdays

ABOUT RUNNER

RUNNER Agency is an award-winning digital marketing agency focused on driving growth and business outcomes for medical practices. RUNNER has driven thousands of new patient leads and millions in revenue through a full set of digital marketing services.