Graphic Designer
Icon AF
Cape Town, Western Cape
Sales roles range from in-store assistants and promoters to field reps and consultants, often paying commission on top of a basic salary.
This listing does not state a salary. As a guide, sales roles in South Africa typically pay R6 000 to R25 000 a month (indicative).
Job description
We are looking for a highly creative Graphic Designer & Multimedia Content Creator who can produce visually compelling content across both digital and traditional platforms.
The successful candidate will be responsible for developing high-quality brand assets, marketing collateral, social media content, video editing, motion graphics and visual storytelling that strengthens the company's brand presence across multiple business units.
This role requires someone who is equally comfortable designing static artwork and editing engaging video content for platforms such as Instagram, TikTok, LinkedIn, Facebook and YouTube.
The ideal candidate combines strong creative ability with technical proficiency and understands how design contributes to marketing performance and business growth.
Key Responsibilities
Graphic Design
- Design digital and print marketing collateral
- Produce brochures, flyers, posters, catalogues and presentations
- Develop social media graphics across all platforms
- Design web banners and website assets
- Design email marketing creatives
- Create infographics and data visualisations
- Maintain and evolve company brand guidelines
- Create event branding and exhibition collateral
- Design packaging, signage and point-of-sale material where required
Video Production & Editing
- Edit promotional videos for digital campaigns
- Create engaging short-form content for TikTok, Instagram Reels and YouTube Shorts
- Edit interviews, podcasts and corporate videos
- Produce motion graphics and animated social media content
- Add captions, transitions, music and visual effects
- Optimise video formats for different platforms
- Ensure videos meet platform-specific specifications
Brand Management
- Ensure consistency across all visual communication
- Maintain brand identity across all companies and divisions
- Develop visual concepts for campaigns
- Collaborate with marketing teams on campaign execution
- Assist in the development of creative concepts from brief to execution
Social Media Creative
Create visual assets for:
- TikTok
- X
- YouTube
Develop content including:
- Carousel posts
- Reels
- Stories
- Motion graphics
- GIFs
- Digital advertisements
- Paid social creative
Photography & Content Creation
- Assist with product photography
- Capture behind-the-scenes content
- Edit photographs for campaigns
- Support company events with photography and videography
- Organise and maintain digital asset libraries
Collaboration
- Work closely with Marketing, Sales and Business Development teams
- Interpret creative briefs into engaging visual communication
- Present design concepts to internal stakeholders
- Manage multiple projects simultaneously while meeting deadlines
- Liaise with printers, suppliers and production partners
Key Performance Indicators (KPIs)
- Delivery of high-quality creative assets within agreed deadlines
- Brand consistency across all platforms
- Increased engagement on digital content
- Quality and creativity of campaign execution
- Turnaround time on design requests
- Accuracy and attention to detail
- Contribution to marketing campaign performance
- Efficient project management
- Stakeholder satisfaction
Minimum Requirements
Qualifications
- Diploma or Degree in Graphic Design, Visual Communication, Multimedia Design or related field.
Experience
- 3–5 years' experience in Graphic Design or Multimedia Design.
- Experience working in a fast-paced marketing environment.
- Experience creating digital-first content.
- Strong portfolio demonstrating branding, design and video editing work.
Technical Skills
Adobe Creative Cloud (Essential)
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Premiere Pro
- Adobe After Effects
- Adobe Lightroom
- Adobe Acrobat
Additional Software
Experience with one or more of the following:
- Figma
- Canva Pro
- CapCut
- DaVinci Resolve
- Microsoft PowerPoint
- Google Workspace
Experience using AI-powered creative tools (such as Adobe Firefly, ChatGPT, Midjourney or similar) to enhance creative workflows is advantageous.
Knowledge & Competencies
The successful candidate should demonstrate:
- Strong typography and layout skills
- Excellent colour theory knowledge
- Branding and identity development
- Digital marketing design principles
- Motion graphics
- Video editing
- Storytelling through visual media
- Photography composition
- Print production knowledge
- Social media trends
- UX/UI awareness
- Time management
- Creative problem solving
- Excellent attention to detail
- Strong communication skills
- Ability to receive and implement feedback
- Ability to manage multiple deadlines
Personal Attributes
We are looking for someone who is:
- Creative and innovative
- Highly organised
- Self-motivated
- Adaptable
- Collaborative
- Deadline-driven
- Curious about emerging design trends
- Passionate about visual storytelling
- Professional in stakeholder interactions
Portfolio Requirement
Applicants must submit a portfolio demonstrating:
- Brand identity projects
- Marketing campaigns
- Social media content
- Print design
- Digital advertising
- Video editing
- Motion graphics
- Before-and-after editing examples
- Photography (advantageous)
Advantageous Skills
Preference will be given to candidates with experience in:
- Motion graphics
- Animation
- Drone videography
- Photography
- Content strategy
- Copywriting
- AI-assisted design workflows
- WordPress or Webflow
- Basic HTML/CSS understanding
- Social media analytics
Work Location: In person
Good to know
What does this sales job pay?
This listing does not state a salary. As a guide, sales roles in South Africa typically pay R6 000 to R25 000 a month (indicative).
Do I need experience for sales jobs in Cape Town?
This sales role may ask for some experience or a relevant qualification. Read the listing for the specifics before you apply.
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