Head of Brand: Reebok

Position Summary

The Brand Manager is accountable for defining, executing, and continuously evolving the brand strategy in alignment with Bounty Apparel’s growth, profitability, and market positioning objectives. As the Brand Custodian, the role is responsible for driving the long-term health, relevance, and commercial success of the brand by ensuring a compelling consumer proposition, a balanced and profitable product portfolio, and a pricing architecture that optimally responds to market dynamics and customer demand.

The Brand Manager serves as the primary strategic interface with the Brand Principal and key external stakeholders, building strong partnerships that drive brand growth, market expansion, and commercial success. This includes developing meaningful customer and partner relationships, ensuring a deep understanding of consumer needs, and translating market insights into strategies that strengthen brand equity, customer loyalty, and long-term profitability.

The role carries full accountability for the brand’s financial performance, market share, customer engagement, and organisational health, leading cross-functional collaboration across Merchandise, Supply Chain, Marketing, Retail, Digital, and Finance to deliver sustainable and profitable growth. Through effective leadership, commercial decision-making, and strategic execution, the Brand Manager will maximise brand equity, customer relevance, and shareholder value.

Essential Duties and Responsibilities

• Responsible for driving the brand strategy so as to achieve a financial performance in line with Brand positioning and agreed objectives.
• To ensure the achievement of the Financial Performance of the Brand as agreed and budgeted.
• Responsible for leading full buying process for the brand including range architecture and procurement of seasonal product ranges.
• To initiate, manage, implement and support the creation and execution of a strategic long-range planning process for the Brand and the organization as appropriate.
• To work collaboratively with all relevant business partners in order to ensure the achievement of all contracted Service Level Agreements (SLA’s) through effective cross-functional integration and execution of strategy.
• Ensure development of marketing plans in conjunction with required stakeholders to deliver the marketing and promotional strategy of the Brand.
• Oversee the management of functional relationships between Bounty Brands Apparel and the Brand Principal, suppliers and internal/external stakeholders to ensure the achievement of operational deliverables.
• Coordinate planning and budgeting including post seasonal analysis, market feedback, trend analysis and retail shopping lists.
• Collaborate with Planning to agree sales plan, profitability targets and pricing architecture.
• Ensure the range satisfies both the wholesale and retail strategies and provide input to both these channels.
• Collaborate with Retail Operations to co-ordinate seasonal retail and wholesale VM strategy and to successfully implement all VM guidelines in line with Brand standards.
• Guide and influence all Brand DNA experiences in both retail and wholesale channels.
• · Management, control and reporting on business performance in regards to sales, stock availability or distribution, budgets, forecasts, etc.
• Create presentations for monthly and quarterly Business Reviews and regular updates to Executive Management.
• To identify and analyze new business opportunities, outlining analytical plans, metrics, key performance indicators and risk and managing the implementation of the proposed changes.
• To facilitate and support continuous business process improvement that will drive operational excellence and manage risk.
• To regularly and consistently perform deep dive analysis to understand drivers of Brand and/or the business; in order to provide in-depth market and competitive insight to help inform and drive the growth agenda for the brand.
• To ensure effective people development and alignment within the Brand in order to build capacity and capability to meet current and future business objectives.
• To enable an effective practice of people management processes in order to create a productive work environment that is aligned with the Bounty Brand’s Vision and Values.
• Oversee the entire procurement process and stock level management.

Education & Experience Requirements

• Essential: Bachelor’s degree in Commerce/Business Administration
• Essential: 5 – 8 years experience in a Brand Buying capacity.
• Desirable: Previous experience with International major brand Licensors.
• Essential: Experience in leading a team responsible for the successful delivery of Brand outcomes including total sales and financial performance.
• Essential: A background in managing the sales performance of a Brand within a multi brand organisation.
• Essential: Effective management of projects with Brand; and exposure to procurement and Supply Chain requirements to deliver against Brand plans in region.

Core Competencies

• Strong leadership and relationship management skills
• Entrepreneurial and commercial thinking
• Analysing and data management
• Creative problem-solving ability
• Planning and organising
• Presenting and Communicating

Skills, Competencies & Values

• Attitude: Engage in an open-minded way and build authentic relationships with teammates and stakeholders.
• Ownership: Be accountable and take ownership for actions, decisions and outcomes
• Commitment: Working with urgency and focus to be successful in achieving individual and company goals. Always looks after the best interest of the team and the company
• Drive & Energy: Being proactive and always ensuring that everything is achieved in the most productive way with a sense of purpose
• Delivery: At all times the team member acts with integrity, providing quality service, being reliable and responsible. Taking time out to understand client, customer, and business needs.
• Communication: Encouraging a culture of understanding, honesty and transparency by sharing relevant information with fellow colleagues and departments in a timeous and effective manner
• Integrity: Engage with truth, honesty and transparency, demonstrating sound ethical and moral principles at work.
• Innovation: Embrace diversity and encourage innovation to produces work of a high standard

Application Question(s):

• Do you have experience in leading a team responsible for the successful delivery of Brand outcomes including total sales and financial performance?
• Are you proficient in the effective management of projects with Brand; and exposure to procurement and Supply Chain requirements to deliver against Brand plans in region?
• Do you have a background in managing the sales performance of a Brand within a multi brand organisation?
• Do you have previous experience with International major brand Licensors?
• What is your current CTC (Cost to company) ?
• Are you based in the City of Cape Town?

Education:

• Bachelors (Required)

Experience:

• Brand Buying: 7 years (Required)

Work Location: In person