Head of Ecosystem Marketing

Dis-Chem Pharmacies has an opportunity available for a Head of Ecosytem Marketing for their Head Office.The Ecosystem marketing role leads the marketing interface for all Dis-Chem ecosystem offerings, including Financial Services (Insurance & Health), Clinic/Pharmacy services, Loyalty & Societal Health Programmes. It manages a team of ecosystem-aligned marketers who translate ecosystem strategies into actionable marketing plans, campaign objectives, service-specific content briefs, and cross-channel execution requirements. It acts as a strategic partner to ecosystem business leaders to support growth, customer adoption, and engagement.

Minimum Requirements…

Essential:

• Bachelor’s degree in Marketing, Business, or related discipline. Honours degree or postgraduate qualification advantageous.
• 8+ years’ experience in category marketing, brand management, ecosystem marketing, or integrated marketing leadership roles within retail, healthcare, financial services, FMCG, or consumer-facing environments
• 3–5 years’ experience in a leadership or people management role
• Demonstrated expertise in end-to-end marketing planning and execution for service-led environments

Responsibilities

Ecosystem marketing plans and prioritisation

• Lead development of annual Ecosystem marketing plans for Financial services, Clinic/pharmacy, and societal health programmes, ensuring alignment with ecosystem strategies and integration into the overarching marketing calendar
• Translate ecosystem objectives into clear campaign goals, messaging priorities, value propositions, and timelines
• Develop ecosystem-specific insights derived from service utilisation trends, customer behaviour, competitive dynamics, and market research
• Consolidate ecosystem marketing requirements across the three verticals to drive prioritisation and resource allocation based on strategic importance, customer impact, and readiness

Ecosystem & service marketing leadership

• Guide and coach ecosystem marketing resources (Financial services, Clinic/pharmacy, Loyalty/foundation) to deliver high-quality briefs, insights, and ecosystem-aligned marketing requirements
• Ensure development of strong campaign and content briefs that provide clear direction to Creative and content, and Integrated marketing campaign teams

Cross-channel campaign development & execution

• Partner with Integrated marketing campaign team to ensure cross-channel execution aligns with ecosystem requirements and accurately reflects service propositions (e.g., insurance benefits, clinic services, loyalty mechanics)
• Monitor execution quality across all channels (digital, social, in-store, traditional media) and ensure campaigns meet regulatory, brand, and service standards
• Support ecosystem adoption and engagement by coordinating targeted campaigns, education content, and in-store service promotion

Competencies

Essential:

Key competencies

• Strong understanding of services marketing and ecosystem value propositions
• Experience developing marketing strategies for services such as financial products, healthcare, loyalty programmes, or community initiatives
• Ability to interpret service performance metrics and translate them into actionable marketing insights
• Proven ability to lead and develop a multi-service marketing team
• Strong commercial acumen and ability to balance multiple ecosystem priorities
• Experience collaborating with service owners (Insurance, Health, Clinic, Loyalty) and influencing cross-functional teams

Key Performance Indicators

• Ecosystem marketing outcomes: Delivery of annual ecosystem marketing plans, alignment to ecosystem strategies, and timely briefs
• Campaign effectiveness: Achievement of ecosystem-specific campaign objectives (e.g., adoption, engagement, utilisation)
• Ecosystem contribution: Impact on commercial or utilisation outcomes tied to ecosystem marketing efforts

Special Conditions of Employment

South African citizen

MIE, clear criminal and credit

Driver’s license and/or own reliable transport

Remuneration and benefits:

Market related salary

Medical aid

Provident fund

Staff account

ONLY SUCCESSFUL APPLICANTS WILL BE CONTACTED. IF YOU HAVEN`T BEEN CONTACTED WITHIN TWO WEEKS AFTER THE CLOSING DATE CONSIDER YOUR APPLICATION AS UNSUCCESSFUL.

Dis-Chem Pharmacies is an equal opportunity employer. Dis-Chem’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process aligned to Dis-Chem’s Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities