Head Of Marketing And Admissions

Job Description: Head of Marketing and Admissions

Lead generation and Marketing

• Lead, plan, direct and implement overall enrolment, communication and marketing strategies
• Execute all advertising, publicity, and public relations activities.
• Design strategies and implement concrete plans to increase awareness, enquiries and enrolments.
• Plan for and deploy digital activities: website, online campaigns, social media and digital content production.
• Plan and manage the marketing and advertising budget in order to maximize the effectiveness of all communications.
• Oversee the work of graphic designers and print vendors in production of printed materials and web visuals.
• Organise and execute open days, open mornings, school tours and exhibitions.

Reputation management and communication

• Manage all posts on social media, collate and distribute information obtained from school
• Create and execute a plan that regularly places the school in local media.
• Manage all messaging in the media.
• Escalate any reputational concerns as well as reactive media requests to the Brand Sales and Marketing Manager
• Manage all aspects of the school’s formal print and electronic communications, ensuring the continuity of the school’s brand and logo.
• Oversee all internal communication channels such as Whatsapp groups/D6 communicator/Telegram and newsletters

Other

• Oversee and actively participate in the creation, design, budget and production of regularly produced events such as concerts, awards ceremonies, community events, etc.
• Oversee and execute the design and implementation of on-campus signage
• Participate actively in the work and success of the senior leadership team.

Sales

• Receive all external queries from prospective families via website, email & telephone
• Ensure all enquiries are dealt with professionally, effectively and efficiently
• Provide information, including information packs, to potential parents and pupils
• Arrange and conduct school tours and interviews
• Follow up with all families that have visited, including those from whom there is no contact
• Develop strategies in order to convert leads to enrolments.
• Respond to all queries from new families

Admissions and Enrolments

• New Students and transfering in students
• Work with STASY administrator to ensure that all new applications and transfer in requests are processed efficiently and effectively.
• Stay connected to the process until the new enrolment is completed the enrolment process, doing follow up phone calls and emails until the enrolment process is completed.
• Transferring students
• Manage transfer-in and out process by communicating with transferring school and following ADvTECH transfer process
• Effect leavers process on STASY
• Leaving students
• Effect leaving process on STASY
• Inform school management of any leavers
• Complete withdrawal form and checks
• Ensure withdrawal form including notice period to be billed has been approved by School Management and Brand Finance
• Complete student leaving process on STASY (Student request)

Reporting

• Provide weekly enrolment reports.
• Provide 10-day stats
• Conduct competitor research and complete competitor analysis
• Provide termly leavers reports
• Compile termly campus meeting reports

Competencies/Skills/Requirements:

• Excellent interpersonal and communication skills;
• Good typing, organisational and administrative skills;
• Able to work accurately under pressure;
• An ability to maintain confidentiality is essential;
• Enthusiastic, energetic and creative;
• Must be a team worker;
• Computer literate;
• Good proficiency in Word, Excel, Power-Point, Outlook.

Qualifications:

• A relevant diploma or degree

Experience:

• Minimum of 3 years’ experience in a similar type of position