Head of Marketing

We’re looking for a bold and commercially minded Head of Marketing who brings curiosity, courage and fresh thinking to the way we connect with our markets.

You’ll have the opportunity to shape the Belgotex brand, lead an ambitious marketing agenda and turn customer insight and creativity into meaningful commercial impact. If you’re excited by building brands, developing high-performing teams and creating work that makes a difference, we’d love to hear from you.

About the Company

Belgotex is Africa’s leading carpet and artificial grass manufacturer. As a soft flooring specialist we design, make, and distribute high-quality broadloom and modular carpets with custom solutions available to the commercial market. Our extensive product portfolio includes luxury and specialist vinyls and artificial grass.

Corporate Values:

Better Together: We believe that people inspire greatness. It takes a team to achieve our world class standards, and we can’t do any of this alone.

We Tread Softly: We are a recognised world leader for sustainability practices, asking less of the planet in all that we do.

Deep Focus: We are on a journey of vertical growth to deliver specialised flooring solutions to Africa and the world.

Curiosity: True innovation starts with a desire to explore and achieve the unimaginable.

Courage: We’re not afraid to ask big questions, even if it means asking more of ourselves.

Purpose

The Head of Marketing is accountable for leading Belgotex’s marketing strategy to strengthen brand equity, accelerate profitable growth, increase customer demand and support the achievement of commercial objectives across priority market segments. The role translates business strategy into integrated brand, product, digital, trade, channel and customer engagement plans that grow market share, improve customer experience, support sales effectiveness and position Belgotex as a trusted, innovative and commercially relevant flooring solutions brand.

Responsibilities

• Develop and implement an integrated marketing strategy aligned with Belgotex’s business, brand, sales and growth objectives.

• Lead brand positioning, messaging and customer value propositions across relevant markets and channels.

• Drive campaigns and initiatives that generate qualified leads, strengthen sales pipeline and support conversion.

• Partner with Sales and Commercial teams to align marketing activity with customer priorities, product launches and growth opportunities.

• Lead product marketing, launch planning, product storytelling, category messaging and value-proposition development.

• Use customer insights, competitor intelligence, market research and campaign analytics to guide marketing and commercial decisions.

• Lead digital marketing across website, search, social media, email, marketing automation and CRM-enabled activities.

• Improve digital and physical customer journeys, including showrooms, trade events, sample requests and customer communications.

• Manage marketing budgets, agency partnerships, campaign governance, the marketing calendar and return-on-investment reviews.

• Lead, coach and develop the Marketing team.

• Build capability across brand, digital, analytics, product marketing, content, customer experience and campaign management.

• Collaborate closely with Sales, Product, Design, R&D, Manufacturing, Supply Chain, Finance, Customer Services and other relevant business teams.

• A relevant degree in Marketing, Business Management, Commercial Management, Communications or a related field.

• 8 to 12 years’ progressive marketing experience.

• At least 5 years’ experience in a senior marketing leadership role with people-management accountability.

• Strong knowledge of brand strategy, product marketing, digital marketing, campaign management and customer insight.

• Experience across marketing analytics, CRM, trade marketing, agency management, budget control and commercial performance reporting.

• Proficiency in Microsoft 365, CRM platforms, marketing automation tools, website analytics, social-media platforms, reporting dashboards and project-management tools.

• The ability to travel to customers, trade partners, showrooms, branches, events and market activations as required.

• Experience within manufacturing, building materials, interiors, design, FMCG, retail, B2B, specification-led sales, construction, flooring or related commercial environments would be advantageous. A relevant postgraduate qualification or professional certification would also be advantageous.

Competencies: Individual Contributor

Valuing Differences - Working effectively with individuals of diverse cultures, interpersonal styles, abilities, motivations, or backgrounds; seeks out and uses unique abilities, insights, and ideas from diverse individuals.

Work standards - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.

Initiating Action - Taking prompt action to accomplish work goals; taking action to achieve results beyond what is required; being proactive.

Planning and Organising - Establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines, and leveraging resources.

Continuous Learning - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application

What Matters to Us

We’re looking for a leader who combines commercial thinking with creativity and has the confidence to turn insight into action. Someone who empowers others, remains curious, provides clear direction and brings steadiness and focus when priorities shift.

If you’re ready to shape the Belgotex brand, build customer demand and turn marketing strategy into meaningful commercial impact, we’d love to hear from you.