Inbound Marketer

This dynamic role will be perfect for an individual who is looking to pursue a career in B2B marketing within the retail software industry. We're looking for people who value driving customer acquisition, high-impact content creation, and working in an innovative environment.

Who Is DotActiv? At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.

Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.

With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

Key Responsibilities:

• As an Inbound Marketer at DotActiv, you would be responsible for:
• Supporting DotActiv's inbound marketing engine through AI-assisted content creation and internal technical knowledge;
• Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys;
• Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently;
• Conducting interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets;
• Tracking key inbound performance metrics (traffic, conversion rates, and MQLs) using CRM and marketing platforms
• Optimising SEO strategies to ensure content ranks effectively in search engines;
• Researching industry benchmarks and self-learning best-practice frameworks for SEO, copywriting, and AI prompting to continuously refine daily output quality
• Breaking down long-form content into short-form assets, social posts, or infographics; and
• Updating and optimising older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates

Requirements Requirements & Qualifications

• 2+ years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage)
• Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation
• Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics
• Exceptional written English skills with a sharp eye for editing and technical accuracy
• Team player
• Strong organisational and prioritisation skills
• Self-motivated and results oriented
• Marketing, Communications, or Business related degrees are preferred

Benefits Here's what you can expect from DotActiv when joining the team as a Category Planner.

• You'll receive a Cost to Company of between R17 000 - R22 000 depending on your experience;
• You'll have the opportunity to upskill yourself in any field that adds value to your current position;
• We offer you a transparent job grading system; and
• We offer you a developmental path specific to your circumstances, allowing you to track your progress