Junior Community Brand Experience Manager - Sandton

Purpose of the Job

This role serves as the dedicated custodian of Growthpoint’s brand and client experience, ensuring a premium, consistent presence across all touchpoints. The incumbent will oversee the design and development of CX collateral, manage digital platforms and websites, and drive precinct-specific media coordination. They will plan and execute campaigns, monitor performance, and ensure alignment with Growthpoint’s strategic objectives while maintaining strict adherence to brand identity and compliance standards.

Key responsibilities include managing budgets effectively, contributing to the broader marketing strategy, and supporting internal client campaign initiatives with clear, consistent communication. Collaboration with Marketing, IT, Digital, and precinct teams is central to the role, ensuring seamless integration of brand, digital, and campaign activities. Ultimately, this position strengthens Growthpoint’s reputation as a client-centred, industry-leading property company by delivering impactful, aligned, and cost-effective marketing and communication initiatives.

Key Performance Areas:

1. Brand management / campaign support / CX collateral development (in conjunction with design support)

• Maintain Growthpoint’s strong brand position across the industry and building communities.
• Develop and produce CX collateral (digital, print, app/portal content, signage, emailers, building communication, precinct updates).
• Develop content templates and toolkits for consistent national deployment.
• Provide fast-turnaround design and communication support.
• Conduct quality checks to ensure collateral accuracy and premium client-centred experiences.
• Support precinct-specific activations, launches, and community engagement with aligned collateral.
• Collaborate with Marketing to ensure brand compliance and unified presence across all CX touchpoints.

2. Digital platforms including websites

• Oversee website builds (e.g. per precinct), SEO strategies, GA4 analysis, and precinct-specific paid search campaigns.
• Manage and update content across client-facing platforms (apps/portals, precinct/building websites, digital screens).
• Translate CX requirements into user-friendly, engaging digital content.
• Ensure content accuracy, UX alignment, and brand consistency.
• Conduct regular reviews to maintain premium digital experiences.
• Liaise with IT, Digital, and Marketing teams to implement updates and enhancements.
• Align digital initiatives with broader CX and brand objectives.

3. Media coordination – precinct specific

• Manage the PR calendar and ensure supporting social media content is created and distributed.
• Draft and distribute press releases and share relevant clippings with internal stakeholders.
• Ensure precinct-specific media activity aligns with Growthpoint’s brand positioning.
• Monitor media coverage and report back to internal teams.
• Support proactive storytelling to strengthen precinct visibility.
• Coordinate with agencies for media placement and amplification.
• Maintain consistency of messaging across all precinct communications.

4. Campaigns

• Plan, manage, and execute internal marketing campaigns.
• Liaise with agencies (design and digital) for campaign implementation.
• Monitor campaign performance and adjust strategies as needed.
• Report campaign outcomes back to the business.
• Ensure campaigns align with Growthpoint’s brand and CX objectives.
• Support precinct-specific campaign rollouts.
• Drive engagement through targeted communication strategies.

5. Budget management

• Ensure adherence to Marketing, GMS, and Fund budgets with minimal variances.
• Implement cost-effective campaigns while achieving objectives.
• Monitor and report on budget performance.
• Manage internal client campaign budgets.
• Track ROI and optimise spend across initiatives.
• Support financial planning for precinct activations.
• Escalate budget risks or variances proactively

6. Marketing strategy contribution

• Assist in developing and implementing community experience strategies aligned with Growthpoint’s overall strategy.
• Ensure positive brand perception across identified target markets.
• Contribute to long-term CX and marketing planning.
• Support integration of precinct-specific strategies into national campaigns.
• Provide insights from campaign performance to refine strategy.
• Align communication initiatives with business growth objectives.
• Strengthen Growthpoint’s positioning as a premium, client-centred brand.

7. Internal client campaign strategies

• Work closely with Content and Social Media Manager to draft, edit, and format client-facing messages.
• Ensure communications are clear, consistent, and aligned with CX tone and brand identity.
• Provide content support for internal client campaigns.
• Develop toolkits and templates for internal communication consistency.
• Monitor effectiveness of internal campaigns and suggest improvements.
• Support client managers with tailored communication assets.
• Maintain alignment between internal campaigns and broader CX strategy.

Education:

• Diploma or Degree in Marketing, Communications, Design, Digital Media, or related field

Experience:

• Minimum 3 years in a brand management role
• Experience working with digital platforms or content management systems advantageous
• Experience producing communication collateral for multi-site or corporate environments preferred

Knowledge:

• Basic understanding of marketing and client experience principles
• Digital content management (websites, apps/portals)
• Brand communication principles
• Basic knowledge of graphic design principles and layout basics
• Understanding of multi-channel communication methods

Job Specific Skills

• Basic graphic design (Adobe Suite/Canva/Equivalent)
• Digital content creation & layout
• Website/App content management (CMS experience beneficial)
• Project coordination
• Writing & editing for client communications
• Attention to detail in design and content
• Basic data and analytics interpretation (e.g., portal engagement metrics)

Competencies

• Creativity & innovation
• Proactive and solution-orientated
• Strong communication and collaboration
• Client-centric mindset
• Ability to manage multiple tasks and deadlines
• Adaptable and flexible
• High attention to detail
• Strong organisational skills