Lead Acquisition Specialist – Call Centre

Location: Cape Town / Durban / Johannesburg
Employment Type: Full-Time
Industry: BPO / Contact Centre / Sales

We are looking for an experienced and commercially driven Lead Acquisition Specialist to manage the sourcing, purchasing and performance of leads used across our outbound call centre campaigns.

This role is focused specifically on acquiring high-quality consumer and/or business leads from external lead providers, negotiating commercial agreements, monitoring lead quality and ensuring that purchased data delivers strong conversion and return on investment.

The successful candidate should have a strong understanding of lead generation, lead purchasing, data quality, conversion metrics and supplier management, preferably within a BPO, contact centre, telesales or performance marketing environment.

Key Responsibilities

• Source and identify reputable lead generation companies, data providers and lead suppliers.
• Purchase leads and data for outbound call centre campaigns based on campaign requirements.
• Negotiate cost per lead (CPL), volumes, delivery schedules and commercial terms with suppliers.
• Evaluate potential lead providers before committing to significant volumes.
• Manage relationships with existing and new lead suppliers.
• Work closely with Operations, Sales and Campaign Management teams to understand lead requirements.
• Monitor lead performance, including contactability, conversion rates, duplicate rates, invalid data and cost per acquisition.
• Analyse lead quality by supplier, campaign, source and batch.
• Identify underperforming lead sources and take corrective action with suppliers.
• Maintain accurate records of lead purchases, supplier costs, volumes and performance.
• Manage lead acquisition budgets and ensure spend is commercially justified.
• Continuously identify new lead sources and opportunities to improve campaign performance.
• Ensure all purchased data is obtained and used in accordance with applicable POPIA and data privacy requirements.
• Ensure suppliers can demonstrate appropriate consent and lawful data collection practices where required.

Requirements

• Previous experience in lead acquisition, lead buying, lead generation, performance marketing or data procurement.
• Experience working with leads used for outbound telesales or call centre campaigns is highly advantageous.
• Strong understanding of CPL, CPA, conversion rates, contact rates and ROI.
• Experience negotiating with external suppliers and lead providers.
• Strong analytical and Excel/reporting skills.
• Commercially minded with excellent negotiation abilities.
• Ability to evaluate lead quality using campaign performance data.
• Good understanding of POPIA and responsible data management practices.
• Ability to work in a fast-paced, target-driven BPO environment.

Advantageous Experience

Experience purchasing or managing leads within industries such as:

• Telecommunications
• Financial Services
• Insurance
• Energy / Utilities
• B2B Sales
• Consumer Sales
• International outbound campaigns

What We Are Looking For

We are looking for someone who understands that lead volume alone is not enough — lead quality and conversion matter.

You should be comfortable challenging suppliers on poor-quality data, negotiating better commercial terms, testing new lead sources and using campaign performance data to determine where the business should invest its lead acquisition budget.

If you have experience buying and managing leads that are converted through outbound call centre sales teams, we would like to hear from you.

Pay: R10 000,00 - R30 000,00 per month

Work Location: In person