Lease-Up & Marketing Specialist

Lease-Up & Marketing Specialist

Wappler Capital | Remote | Full-Time Reports to: Operations Lead

About Us

Wappler Capital owns and operates RV parks, campgrounds, multi family, and self-storage across the United States. We move fast, we build systems, and we use AI everywhere we can.

The Job in One Sentence

Fill our properties. You build and run the marketing that turns empty RV sites, multi family and storage units into paying tenants.

What Lease-Up Means Here (Read This First)

A lease-up is taking a property from empty or underperforming to full and stable. If you've never done one, here's how it works for us:

• Know who's renting. Most of our revenue is monthly, long-term tenants: traveling workers (pipeline, solar, wind, plant construction, military projects, travel nurses), locals between homes, and some nightly travelers. The traveling worker is the #1 target they stay the longest and pay the most reliably. Marketing that only chases weekend campers will fail here.
• Be everywhere they look. When a crew foreman searches "monthly RV park near [town]," we need to show up first Google search, Google Maps, Facebook Marketplace, Craigslist, and the RV apps. Ranking on Google search and Maps is the cheapest lead source we have SEO is free leads forever.
• Speed to lead wins. The first park that answers usually gets the tenant. Every inquiry gets a response within the hour during business hours. No exceptions.
• Go get the business don't just wait for it. Call and email general contractors, staffing agencies, plant managers, and project offices working near the property. Offer crew housing rates. One contractor deal can fill 15 sites overnight faster than any ad campaign.
• Price and promote on purpose. Move-in specials, extended-stay rates, and referral bonuses are tools. Use them deliberately, track what each one costs, and kill what doesn't work.
• Reviews compound. Every happy tenant gets asked for a Google review. Rating, review count, and fresh photos drive the next lead.
• Track it weekly. Occupancy, leads by channel, cost per move-in. If a channel isn't producing, cut it and move the budget. Numbers, not feelings.

If that list makes sense to you and you've done pieces of it before, keep reading.

What You'll Do

Advertising & Listings

• Plan and run Google Ads campaigns for each property geo-targeted to the towns and job sites where our tenants come from
• Manage the ad budget per property and report cost per lead and cost per move-in
• Create, post, and renew listings on Facebook Marketplace, Craigslist, Zillow, Apartments.com, RV Life, Hipcamp, and Nextdoor renewed weekly so they stay at the top
• Keep every listing accurate photos, pricing, phone numbers, booking links

SEO & Websites

• Do keyword research for each property's market — "RV park near [town]," "monthly RV lots [county]," "boat storage [city]," and so on
• Optimize our WordPress sites: page titles, meta descriptions, headers, content, and the basics of site speed
• Build amazing WordPress that rank on Google and convert visitors into inquiries
• Local SEO: keep name, address, and phone consistent everywhere, build directory citations, and win the Google map pack in each property's market
• Track keyword rankings and organic traffic monthly and report what's moving

Local & B2B Outreach

• Build a contact list of contractors, staffing agencies, and project offices near each property
• Call and email them with crew housing offers; track every conversation and follow up
• Set up simple crew housing packages (blocks of sites, monthly rates, single invoice)

Social & Online Presence

• Post 3x per week per property on Facebook and Instagram
• Post in local Facebook groups to reach nearby renters and travelers
• Manage 10 Google Business Profiles — posts, photos, keywords, categories, and a response to every review within 48 hours
• Run a review generation system: every satisfied tenant gets a review request
• Build and send one Mailchimp email campaign per property per week (promos, availability, local events)
• Request fresh photos and videos from property managers monthly and push the best ones to every platform

Lead Response & Follow-Up

• Answer every inquiry fast Facebook chats, emails, website form fills — under 1 hour during business hours
• Follow up until the lead books, signs, or says no; no lead dies from silence
• Hand qualified leads to the property manager for tours and move-in
• Keep a simple pipeline so we always know how many leads are open and where they came from

New Property Launches

• When we buy a property: rebrand it, build its online presence from scratch, and launch marketing website, Google Business Profile, socials, listings, ads within the first 30 days
• Run the lease-up plan above until the property hits target occupancy

AI & Automation

• Use AI tools (ChatGPT, Claude, or similar) daily to draft posts, listings, emails, and reports one person here should produce like a team of three
• Build automations in GoHighLevel or similar: instant lead replies, follow-up sequences, review requests, drip campaigns
• If you do a task twice, systemize it automate the repetitive work so your time goes to what actually fills sites
• Keep improving the machine: faster lead response, less manual work, more output per hour

Systems & Reporting

• Track occupancy, lead volume, response time, and conversion for every property weekly
• Document what you do as SOPs so the system runs without you

Must Have

• 2+ years marketing a property or local business (RV park, apartments, self-storage, hotel any of these works)
• Hands-on Google Ads experience you've built and managed campaigns yourself, not just watched someone do it
• Working SEO knowledge keyword research, on-page basics, and local SEO
• Google Business Profile optimization experience
• Facebook & Instagram marketing for a business
• WordPress comfortable editing pages and updating content
• You already use AI tools daily to work faster and can show us how
• Comfortable making outbound calls and emails to businesses
• Excellent written English
• Available during US Central Time business hours

Nice to Have

• Lease-up experience you've taken a property from low occupancy to full
• Workforce housing / extended-stay / crew housing experience
• GoHighLevel (or ActiveCampaign, HubSpot, similar)
• SEO tools Semrush, Ahrefs, or similar
• Mailchimp
• Canva or basic design skills
• RV park, campground, or storage industry background

How We Measure You

• Occupancy % per property the number that matters most
• Lead volume by channel
• Inquiry response time
• Cost per lead and cost per move-in
• Google rankings, map pack position, and organic website traffic
• Google review count and average rating

What Success Looks Like

• 30 days: Every listing live and accurate, posting cadence running, first ad campaigns launched, keyword targets set per property, contractor outreach list built for the target property
• 60 days: Lead volume up, response time under 1 hour, first crew housing conversations happening, lead follow-up automated, KPI tracking in place
• 90 days: Measurable occupancy gain at the target property, rankings improving on target keywords, at least one B2B/crew deal closed or in progress, full marketing system documented in SOPs

Tools We Use

Campspot, Google Ads, Google Business Profile, WordPress, Semrush, Mailchimp, GoHighLevel, Canva, ChatGPT/Claude, Slack, Todoist, Google Workspace

Pay: R162,32 per hour

Work Location: Remote