L'Oreal SSA Brand Experience Manager

KEY JOB ACCOUNTABILITIES

Define and guide the zone’s brand strategy consistent with the international brand positioning and the zone’s priorities; contribute to continued growth for the brand and the consumer relationship by driving the brand portfolio development.

• Define the zone’s strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
• Collect, analyse consumer and market insights, share findings with the DMI to ensure the consistency of new developments with the countries’ needs
• Challenge the DMI on projects and marketing mix (IMC/360/Digital/Retail) to ensure that the international marketing plan responds to the local market and consumer needs
• Animate the countries and Assist them to create the right angle of attack locally to build integrated, engaging consumer brand experiences
• Assist countries to animate pillar products and to monitor core catalogue
• Develop local marketing teams and the marketing expertise within the countries, in particular by sharing zone and country best practices
• Define clear messages to present to top management and accompany the local marketing teams in the preparation of meetings
• Build, develop and manage your team

Specific to selective divisions:

• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand Influence the B-to-B strategy working hand-in-hand with the retail and education team
• Ensure compliance of marketing materials (artwork, imagery, digital, point of sales, education materials) and proper implementation of retail recommendations

Specific to CPD:

• Provide support for local adaptation of communication material (artwork, advertising material), Influence media and promotional plans, steer market research plans

PROFESSIONAL & TECHNICAL COMPETENCIES

MARKET & CONSUMER INSIGHT

• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP

• Creates collaboration for bigger success
• Shares & leverages best practices

L'ORÉAL COMPETENCIES

• INNOVATOR
• STRATEGIST
• PEOPLE DEVELOPER
• INTEGRATOR
• ENTREPRENEUR

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.