Manager: Product Marketing

Job Advert Summary

To lead the development, positioning, growth, market relevance and promotion of our specialist insurance and financial solutions. The role will play a critical role in driving product growth, customer acquisition, and market competitiveness through effective marketing strategies and cross-functional collaboration.

Minimum Requirements

Qualification:

• Bachelor’s degree in Marketing, Business, Finance, or a related field
• Postgraduate qualification (preferred)

Knowledge & Experience:

• 8–10+ years’ experience in marketing, preferably within insurance or financial services
• Proven experience in product marketing leadership, product launches, and campaign management
• Strong understanding of insurance products and distribution channels
• Experience managing a team, agencies and cross-functional teams
• Deep understanding of distribution channels (financial intermediaries, digital)

Skills:

• Strong strategic thinking and planning ability
• Business acumen with an understanding of growth drivers
• Ability to connect brand strategy to commercial outcomes
• Integrated marketing and campaign management skills
• Customer insights and data-driven decision making
• Ability to interpret market research and performance data
• Ability to translate complex offerings into compelling narratives

Duties and Responsibilities

Marketing Strategy

• Develop and execute go-to-market strategies for insurance products across life, short-term, health, and/or general insurance lines.
• Identify market opportunities, customer needs, and competitive positioning.

Campaign Management

• Plan and implement integrated marketing campaigns.
• Manage product launches, including messaging, branding, and distribution strategy – Experience with B2B marketing create marketing materials that can be used by the trade and for end customer member.

Market & Customer Insights

• Translate data and insights into actionable marketing strategies.
• Track industry trends and regulatory changes impacting insurance marketing.

Stakeholder Management

• Liaise with external agencies, marketing vendors Product teams, technical marketing, actuaries and influence the ability to deliver through others.

Performance & Reporting

• Define KPIs and track key performance metrics for products and campaigns.
• Manage marketing budgets and ensure cost efficiency.

Governance & Compliance

• Maintain governance frameworks for products and Continuous adaptation to regulatory and market changes.