Market Activation Specialist - LP and MP

Introduction Metropolitan is one of the oldest financial services brands in South Africa. With a 128-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security.

Metropolitan operates in South Africa, but the brand is also present in 12 African countries including, Namibia, Botswana, Kenya, Ghana, Nigeria, Lesotho, and Swaziland. Metropolitan provides financial wellness solutions that meet the needs of low-income clients, including funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance.

Visit us at: www.metropolitan.co.za

Disclaimer As an applicant, please verify the legitimacy of this job advert on our company career page.

Role Purpose Support the business through the implementation of relevant marketing activities in alignment with strategic business objectives.

Requirements

• Matric
• Bachelor’s degree in Marketing/ Communications and or equivalent relevant qualification
• 3 - 5 years’ experience as a Marketing Specialist or similar relevant role (essential)
• Hands on experience using marketing data analytics tools (essential)
• Experience in Financial Industry (desirable)

Duties & Responsibilities

• Develop marketing operational plans based on the marketing strategy per product and audience.
• Effectively implement marketing projects and activities according to the marketing plan to reach the strategic marketing objectives.
• Effectively prepare, design, produce and implement marketing campaigns / projects to reach the audience through appropriate channels including print, digital, online, web and broadcast mediums.
• Prepare all go-to-market messages and material to ensure that the right message is communicated to the market to fulfil the strategic plan.
• Copy writing, editing and proof reading to a determined level to hand over to copy writer for all marketing campaigns including advertising, social media etc.
• Conduct market research to determine insights about consumer requirements, habits and trends.
• Liaise with external vendors to execute promotional events and campaigns.
• Analyse, measure and present insights on the success of marketing campaigns / projects and produce reports for stakeholders.
• Brief service providers on project requirements and ensure delivery within agreed timelines.

Competencies

• Generating ideas
• Developing expertise
• Producing output
• Meeting timescales
• Challenging ideas
• Inviting feedback