Marketing Account Manager

Company:

A well-established brand with a global strategy, that prides itself on making people’s lives easier through frontier technology that creates enabling opportunities.

Culture:

At FLASH, we realise that “the way we do things around here” drives our business and enables us to achieve our purpose of “Making People’s Lives Easier”. Our 3 values are the drumbeat of our business:

We are all in

We have each other’s backs

We are brave

These values help us to make our People’s lives easier by creating a culture where people come to work because it’s a place where they can engage in meaningful work, in a supportive environment where they can be the best version of themselves and achieve the remarkable!

Job Role:

Drive all brand and marketing activities for Flash products and services within owned and/or partner channels.

Responsibilities:

Marketing strategy and planning

• Develop and execute the cellular division marketing strategy aligned to revenue targets.
• Identify and prioritise commercial marketing opportunities.
• Build integrated go-to-market plans across channels.

Campaign development and execution

• Own end-to-end campaign execution.
• Develop campaign strategies including objectives, budgets, channel mix, and KPIs.
• Write briefs and manage execution across channels.

National airtime campaigns and promotions

• Conceptualise and execute national competitions and promotional campaigns.
• Develop partner proposals including budget, ROI, and go-to-market strategy.
• Monitor and optimise campaign performance.

Revenue-generating marketing assets

• Identify and monetise marketing assets such as vehicles, spaza shops/informal stores, digital assets, POS devices etc.
• Develop and sell advertising opportunities to partners.
• Oversee execution and maximise ROI.

Market Research and Analysis

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Field visits/survey to understand routes to market and customer better
• Uncover and share market intel & research competitors to be proactive & market-responsive

Stakeholder Management

• Work with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Regular updates and reports to division GMs and marketing leads.

Requirements:

• A Bachelor or post-graduate degree/diploma in Marketing or related would be advantageous.
• A minimum of 4+ years brand management/relevant advertising/marketing experience.

Bonus Requirements:

• Experience working in a fintech company
• Cross-industry experience
• Channel marketing
• Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing
• Experience using eMarketing software and Google Analytics
• Experience integrating AI tools into workflow.

Required Knowledge / Technical Skills:

• Proven experience delivering end-to-end campaigns.
• Experience managing budgets and campaign performance.
• Experience working with internal stakeholders and external partners.
• Good understanding of brand positioning and strategy.
• Understanding of foundations/pillars of effective marketing.
• Experience in key marketing areas: Consumer insights; Channel marketing; Content marketing, Digital marketing, Promotional marketing.
• Management of project or marketing budgets.
• Campaign analysis and reporting.

Competencies:

• Commercial Acumen: Ability to assess financial viability, negotiate terms, and structure deals that optimise margins across a complex product portfolio.
• Analytical Thinking: Systematically breaks down complex data and commercial structures to identify trends, risks, and opportunities that inform strategic decisions.
• Stakeholder Influence: Communicates financial insights clearly to non-finance stakeholders, including senior leadership and external partners, to drive alignment and action.
• Attention to Detail: Maintains accuracy and rigour across financial models, dashboards, and reporting, ensuring data integrity underpins all decision-making.
• Strategic Orientation: Connects day-to-day financial analysis to broader divisional and company strategy, proactively identifying growth levers and efficiency gains.
• Adaptability: Thrives in a fast-paced, evolving environment where product portfolios, partner relationships, and commercial structures change frequently.
• People Leadership: Coaches and develops junior analysts, fostering accountability, technical growth, and a culture of continuous improvement.
• Problem Solving: Approaches challenges with a solutions-oriented mindset, balancing speed and thoroughness to deliver actionable outcomes under pressure.

Thank you for your interest in joining our team. We carefully review all applications, and if your qualifications meet our needs, we will contact you within 14 days. If you do not hear from us within this timeframe, please consider your application unsuccessful. We appreciate your understanding and encourage you to apply for future opportunities that match your skills and experience.