Marketing and Communications Officer

Duties & Responsibilities

• Coordinate social media platforms and digital presence
• Develop and maintain a social media content calendar aligned with business objectives, campaigns and key events
• Create and coordinate engaging social media content, including photography, video, reels and other digital content
• Coordinate the scheduling, publishing and distribution of social media content
• Monitor social media comments, messages and enquiries and ensure appropriate responses
• Monitor social media trends, audience behaviour and platform developments and identify opportunities to increase reach and engagement
• Analyse social media and campaign performance and provide insights and recommendations to improve engagement and results
• Coordinate digital marketing campaigns, promotions and initiatives across relevant channels and measure campaign effectiveness
• Coordinate, maintain and update content on the website, Intranet and Customer Portal, including Outdoor products and brands
• Source and coordinate relevant content from across the Company for use on social media and other digital platforms
• Coordinate Outdoor’s product marketing, online presence, promotions, seasonal product launches and participation in exhibitions and events
• CoordinateOutdoor’s stock and online sales administration, including stock replenishment, stock counts, new stock processing, online orders, invoicing, packaging and dispatch
• Support the development and distribution of internal and external corporate communications
• Coordinate content for Radius, newsletters and other corporate publications
• Coordinate internal communication and design requests and work closely with the Graphic Designer to ensure consistent application of the brand
• Compile monthly social media and digital analytics and provide regular performance reporting
• Liaise with internal departments and external stakeholders to source relevant content and coordinate marketing and communication initiatives
• Maintain accurate records and provide regular reporting on social media, marketing and Outdoor activities

Desired Experience & Qualification

• Grade 12 / Matric
• Diploma or Degree in Marketing, Communications, Digital Marketing or a related field
• 3–5 years’ experience in social media management, digital marketing, marketing or communications
• Experience in photography and video content creation for social media
• Experience with social media scheduling and analytics tools
• Experience with website content management (advantageous)
• Experience managing social media platforms for a business or brand
• Experience in e-commerce, online sales or retail marketing will be advantageous
• Strong content creation and copywriting skills
• Good understanding of social media trends, analytics, audience engagement and digital marketing principles
• Strong written and verbal communication skills
• Creative and innovative with a strong understanding of brand communication
• Good organisational and time management skills
• Strong attention to detail and accuracy
• Ability to manage multiple priorities and deadlines
• Strong interpersonal and collaboration skills
• Proficient in Microsoft Office
• Valid Driver’s License (Code 08)
• Willing to travel

Pay: R400 000,00 - R500 000,00 per year

Work Location: In person