Marketing Coordinator

To drive the recruitment and enrollment of students for both full-time and part-time courses. This role is responsible for executing regional marketing activities, building strong relationships with schools and fitness facilities, managing the prospective student pipeline, and ensuring exceptional customer service and administration in line with national sales targets.

Key Performance Areas & Responsibilities

1. Marketing Execution (Full-Time & Part-Time Courses)

• School Outreach: Arrange and attend school marketing events and career exhibitions (e.g., Rocking Future Road Show).
• School Visitations: Visit a minimum of 120 schools annually to drop off institutional brochures to Principals, Guidance Counselors, or Sports Masters. Log all visits accurately.
• Relationship Building: Identify and implement value-add school marketing opportunities based on institutional needs (e.g., Life Orientation [LO] projects, fitness testing, guest talks).
• Presentations: Deliver professional marketing presentations to at least 40 schools in line with the regional marketing strategy.
• Events: Organize and host at least one Career Evening per month to promote industry careers and available courses.
• Fitness Industry/Gym Activations: Visit all regional gyms during the first and second half of the year. Build relationships with receptionists and Club Managers, and ensure brochure distribution contracts are maintained and visible.

2. Lead & Prospect Management

• Database Development: Build and maintain a robust regional database of prospects aligned with the National Sales Plan.
• Data Capture: Record all walk-in, telephonic, and digital inquiry details on standard enquiry sheets and capture them promptly on the prospect database.
• Lead Nurturing: Contact prospects within one week of their initial inquiry to qualify, rate, and send out necessary course information.
• Prioritization: Segment and prioritize the database to follow up with high-potential leads, inviting them to regional Open Days / Registration Days.

3. Sales & Enrolments

• Inquiry Handling: Train and support campus staff to effectively handle telephone and walk-in inquiries, ensuring the core objective remains securing a formal presentation session.
• Registration Days: Coordinate and set up clearly demarcated information tables (Course Information, Course Administration, and Course Enrolments) during Registration Days.
• Student Registration: Formally register students in strict compliance with internal systems, policies, and regulatory guidelines (such as POPIA).
• Referrals: Efficiently route all distance learning and home-study inquiries to the dedicated distance learning office.

4. Customer Service Excellence

• Uphold the institutional service vision and comply with the official service manual at all times.

• Communication turnaround times: * Respond to all emails and general queries within 24 hours.

  • Adhere to the "answer within 3 rings" telephonic policy.

• Maintain a highly professional personal presentation by strictly adhering to the company dress code policy.

5. Administration & Operations

• Keep all database management records and follow-up history meticulous and up-to-date.
• File physical inquiry forms alphabetically for easy operational retrieval.
• Submit weekly database prospect counts and regional marketing reports to the National Office.
• Participate in weekly staff meetings to align on operational tasks and weekly sales planning.
• Maintain a neat, organized, and tidy workspace/office environment at all times.
• Provide operational support and assistance to the broader campus team during high-pressure periods.

Job Requirements & Competencies

Key Knowledge Requirements

• Deep working knowledge of all available course content, qualification structures, and related career pathways.
• Proficiency in internal campus management systems, CRM tools, databases, and standard computer applications (MS Office).

Key Skills & Attributes

• Sales & Results Driven: Proven ability to meet targets, qualify leads, and close sales.
• Public Speaking & Presentation Skills: Confident in presenting to large groups of students, parents, and school staff.
• Relationship Management: Excellent networking skills to build rapport with school officials and gym management.
• Organizational Skills: High level of administrative accuracy, database hygiene, and time management.
• Team Collaboration: Willingness to support campus operations outside the core scope during peak registration seasons.