Marketing Manager | B2B Growth | Salesforce & AI

Marketing Manager (B2B Growth & Demand Generation) – Remote****Position Type: Full-Time, Remote

Location: Remote

Working Hours: U.S. Business Hours

Compensation: $3,500–$5,000 USD/month

About the Role At Pavago, one of our clients is hiring a Marketing Manager to lead and scale the marketing function for a growing B2B managed IT and wireless services company.

This is a high-ownership leadership role where you’ll work directly with the CEO to drive lead generation, brand growth, demand generation, content strategy, and overall marketing performance.

This is not a coordination role.

You’ll own the marketing function end-to-end, managing strategy and execution while having the autonomy to make decisions, oversee budgets, and hire specialized contractors when needed.

If you’re equally comfortable building strategy, executing campaigns, analyzing performance, and leveraging AI to improve marketing outcomes, this role is built for you.

*What You’ll Own**Marketing Strategy & Performance Own the company’s overall marketing strategy and roadmap.

• Develop initiatives that drive:
• • Lead generation
    • Pipeline growth
    • Revenue
    • Brand awareness
• Analyze marketing performance across all channels.
• Identify opportunities to improve campaigns, messaging, and marketing operations.
• Collaborate directly with the CEO on business growth initiatives.

Reporting & Marketing Analytics* Prepare monthly KPI reports for leadership.

• Monitor performance across:
• • LinkedIn
    • Salesforce Pardot (MCAE)
    • Salesforce Sales Engagement
    • Google Search Console
    • Google Business Profile
    • Webinar performance
• Identify trends, opportunities, and underperforming areas.
• Present strategic recommendations backed by marketing data.

Content Marketing* Manage the company’s LinkedIn presence.

• Create weekly LinkedIn content for:
• • Company page
    • Executive personal brands
• Produce a monthly newsletter for approximately 12,000 subscribers.
• Develop blog content strategies and publishing calendars.
• Coordinate customer case studies with internal teams and channel partners.
• Create content that supports SEO, engagement, and lead generation.

Webinar & Demand Generation* Plan and execute webinars every 6–8 weeks.

• Manage:
• • Promotion
    • Registration campaigns
    • Email sequences
    • Post-event follow-up
• Coordinate webinar logistics using Zoom.
• Repurpose webinar content into blogs, social media posts, and marketing assets.

CRM & Sales Enablement* Manage Salesforce Pardot (MCAE) marketing campaigns.

• Build and optimize email nurture sequences.
• Develop quarterly Salesforce Sales Engagement cadences.
• Align marketing initiatives with the buyer journey.
• Support sales teams through targeted marketing programs.
• Strengthen go-to-market strategies alongside channel partners.

Website & Digital Presence* Manage website updates using Webflow.

• Optimize and maintain Google Business Profile.
• Monitor and respond to customer reviews.
• Support website improvements and future redesign initiatives.
• Improve local search visibility and overall digital presence.

Contractor & Vendor Management* Hire and manage external specialists, including:

• • Graphic Designers
    • Web Developers
    • SEO Specialists
    • Copywriters
• Manage project timelines, budgets, and deliverables.
• Ensure quality standards across all outsourced marketing work.

Systems & Process Improvement* Develop scalable marketing systems and workflows.

• Improve campaign execution, reporting, and content production processes.
• Integrate AI into day-to-day marketing operations.
• Continuously improve efficiency, scalability, and marketing ROI.

What Makes You a Strong Fit* Strategic thinker with strong hands-on execution skills.

• Comfortable owning an entire marketing function.
• Highly analytical and data-driven.
• Organized and capable of managing multiple priorities.
• Strong business judgment and decision-making abilities.
• Self-starter who thrives with autonomy.
• Excellent communicator and collaborator.
• Curious, resourceful, and constantly seeking improvement.
• Comfortable using AI to accelerate marketing execution and decision-making.

*Required Experience & Skills**Experience 4–7 years of B2B marketing experience.

• Experience leading or owning a marketing function.
• Experience supporting B2B sales organizations.
• Experience hiring and managing external contractors.

Technical Skills Hands-on experience with:

• Salesforce
• Salesforce Pardot (MCAE)
• Salesforce Sales Engagement
• LinkedIn
• Webflow
• Zoom Webinars
• Canva
• Google Search Console
• Google Business Profile

Core Competencies* Strong content creation experience, including:

• • LinkedIn
    • Email newsletters
    • Blog strategy
• Strong understanding of B2B marketing analytics.
• Ability to translate marketing data into strategic recommendations.
• Deep understanding of B2B sales cycles and revenue marketing.
• Active daily use of AI tools within marketing workflows.
• Ability to clearly explain how AI supports campaign execution and decision-making.

Nice-to-Have* Experience within:

• • Managed IT Services (MSP)
    • Telecom
    • Networking
    • Technology Services
• Experience marketing through:
• • VARs
    • Channel partners
    • Reseller networks
• SEO experience.
• Experience leading:
• • Company rebrands
    • Website redesigns
• Experience scaling marketing for businesses between $5M–$50M ARR.
• Extensive use of:
• • Claude
    • ChatGPT
    • Gemini
    • Other AI productivity tools

Tech Stack* Salesforce

• Salesforce Pardot (MCAE)
• Salesforce Sales Engagement
• LinkedIn
• Webflow
• Zoom Webinars
• Canva
• Google Search Console
• Google Business Profile
• AI Tools (Claude preferred)

What a Typical Day Looks Like* Review marketing KPIs and campaign performance.

• Create and schedule LinkedIn content.
• Manage email newsletters and nurture campaigns.
• Coordinate webinar planning and promotion.
• Update website content and digital assets.
• Meet with contractors and review deliverables.
• Analyze lead generation performance.
• Collaborate with leadership on strategic priorities.
• Identify growth opportunities and optimization initiatives.
• Use AI tools to accelerate planning, analysis, and content production.

In short: You’ll own the company’s marketing function, drive measurable business growth, and ensure every marketing initiative contributes directly to pipeline, revenue, and brand expansion.

Key Metrics for Success (KPIs)* Marketing Qualified Leads (MQLs)

• Marketing contribution to pipeline
• LinkedIn engagement and audience growth
• Newsletter engagement and email performance
• Webinar registrations and attendance
• Organic website traffic growth
• Lead conversion rates
• Google Business Profile engagement
• Campaign ROI and marketing efficiency
• Successful execution of strategic marketing initiatives

Why Join Us?* Direct access to company leadership.

• Full ownership of the marketing function.
• Opportunity to build and scale a modern B2B marketing engine.
• Budget authority with flexibility to hire specialized contractors.
• Fully remote work environment.
• Competitive compensation.
• Opportunity to lead future rebranding and website transformation initiatives.
• High-impact role with significant long-term growth potential.

Interview Process* Spark Hire Intro Video (3–5 minutes)

• Final Client Interview
• Offer & Onboarding

Assessment Process Finalists will receive a sample monthly KPI report before the final interview. During the interview, you’ll discuss priorities, recommendations, optimization opportunities, and strategic decisions based on the provided data.

The focus is on your marketing judgment, decision-making process, and business instincts—not polished presentations.

What Happens After You Apply After submitting your application, you’ll r