Marketing Manager ELSB & ELSP

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Marketing & Sales Manager ELSB & ELSP __

In this role, you will contribute to business growth by developing and executing innovative and effective marketing communications strategies aligned with global and local frameworks. You will lead the end-to-end delivery of marketing campaigns, strengthen brand positioning, and support sales initiatives across the Smart Buildings and Smart Power Electrification businesses in Southern Africa. Each day, you will play a key role in building brand awareness, driving lead generation, and ensuring marketing activities deliver measurable business impact through strong alignment with corporate, regional, and global marketing strategies.

The work model for the role is: Onsite

This role is contributing to the Electrification's Smart Building and Smart Power divisions in Southern Africa.

You will be mainly accountable for:

• Develop and implement integrated marketing communication strategies aligned with global, regional, and local business objectives

• Plan, execute, and optimize multi-channel marketing campaigns (digital, events, trade media, print, and sponsorships)

• Drive end-to-end campaign management, including strategy, content localization, execution, and performance analysis

• Generate and nurture leads through targeted marketing initiatives and structured lead management processes

• Select, adapt, and deploy marketing communication tools to support sales and commercial objectives

• Manage brand positioning and ensure consistent messaging across all communication channels

• Identify market trends, customer insights, and new business opportunities through data-driven analysis

• Define KPIs, track campaign performance, and deliver actionable insights to optimize marketing effectiveness

• Collaborate with cross-functional teams (sales, product, global marketing) to ensure alignment and successful execution

• Manage budgets and ensure marketing activities deliver strong ROI Qualifications for the role

• Bachelor’s degree in Marketing, Communications, or a related field

• 5–10 years of experience in Marketing Communications, Campaign Management, or related roles

• Proven experience developing and executing integrated marketing strategies

• Strong knowledge of digital marketing, lead generation, and campaign analytics

• Experience working across multiple markets and adapting global strategies to local contexts

• Excellent stakeholder management and communication skills

• Fluency in English (written and verbal)

What's in it for you?

We want you to bring your full self to work—your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

More about us

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory

Preference will be given to candidates from designated groups, including persons with disabilities, in line with the company’s Employment Equity Plan and Employment Equity Act requirements.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.