Marketing Manager

Marketing Manager (Property Development)

Location: HO

Job Type: Full-Time

About the Role

We are looking for a dynamic, strategic, and results-driven Marketing Manager to lead the marketing function across our residential and commercial property developments. The successful candidate will be responsible for developing and executing integrated marketing campaigns that generate quality leads, strengthen our brand, and support sales performance.

This role requires someone who combines creativity with strong commercial thinking and is comfortable managing multiple projects in a fast-paced property development environment.

Key Responsibilities

Marketing Strategy

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Plan, execute and manage marketing campaigns from concept through execution.
• Manage annual marketing budgets and monitor ROI.
• Analyse market trends, competitor activity, and customer insights.

Digital Marketing

• Create, plan, execute & oversee digital marketing strategy including:

o Google Ads (PPC)

o Meta (Facebook & Instagram)

o LinkedIn advertising

o SEO

o Email marketing

o Website management

• Optimise campaigns to maximise lead quality and conversion.
• Manage agency relationships where applicable.

Lead Generation

• Develop campaigns that generate high-quality sales leads.
• Monitor lead sources and conversion performance.
• Work closely with the sales team to improve the customer journey.
• Continuously optimise lead nurturing strategies.

Brand Management

• Ensure brand consistency across all developments.
• Direct, create and oversee creative direction for:

o Brochures

o Billboards

o On-site signage

o Social media

o Website

o Digital advertising

o Sales collateral

• Maintain high-quality visual standards.

Campaign Management

• Plan and launch development launches and promotional campaigns.
• Create and execute photography, videography, drone shoots, and content creation.
• Manage campaign timelines and deliverables.

Website & CRM

• Manage website content and optimisation.
• Improve landing page performance.
• Work with CRM systems to automate lead nurturing and reporting.

Reporting & Analytics

• Track campaign performance using key marketing metrics.
• Produce monthly performance reports.
• Measure:

o Cost per lead

o Lead quality

o Conversion rates

o Website traffic

o ROI

• Make data-driven recommendations for improvement.

Stakeholder Management

• Liaise with:

o Sales teams

o Development managers

o External agencies

o Designers

o Printers

o Media partners

• Ensure projects are delivered on time and within budget.

Requirements

Essential

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4 years' marketing experience.
• Minimum 3 years in a Marketing Manager role.
• Strong digital marketing experience.
• Experience managing multiple campaigns simultaneously.
• Excellent project management skills.
• Strong analytical and reporting ability.
• Excellent written and verbal communication skills.
• Highly organised with strong attention to detail.
• Valid driver's licence.

Advantageous

• Property development or real estate marketing experience.
• Experience with CRM platforms.
• Google Ads certification.
• Meta Blueprint certification.
• SEO knowledge.
• Marketing automation experience.

Skills & Competencies

• Strategic thinker
• Commercially minded
• Creative problem solver
• Strong leadership skills
• Excellent time management
• Budget management
• Project management
• Data-driven decision making
• Negotiation skills
• Stakeholder management
• Ability to thrive under pressure
• Self-motivated and proactive

Key Performance Indicators (KPIs)

• Qualified lead generation
• Cost per lead
• Sales conversion rates
• Campaign ROI
• Website traffic growth
• Digital engagement
• Brand consistency
• Marketing project delivery
• Budget management
• Customer acquisition performance

Pay: R20 000,00 - R50 000,00 per month

Work Location: In person