Marketing Specialist

Job Advert Summary

Position Summary

To execute and coordinate marketing activities that strengthen the Prominent Paints brand, support sales growth, improve customer engagement, generate leads, and ensure marketing projects are delivered accurately, on time, and within budget.

Key Focus Areas of the Position

Marketing Campaign Coordination

Brand Management

Product Launches

Digital Marketing & Social Media

Market & Competitor Analysis

Sales Support & Lead Generation

Events & Promotions

Performance Tracking & Reporting

Supplier & Stakeholder Coordination

Budget Control & ROI Monitoring

Minimum Requirements

• Bachelor's Degree, Diploma or equivalent qualification in Marketing, Communications, Business, Digital Marketing or related field.
• Minimum 4–5 years' relevant marketing experience.
• Experience in content management, campaign coordination, advertising and digital marketing.
• Experience coordinating multiple projects and suppliers simultaneously.
• Strong Microsoft Office skills, particularly PowerPoint and Excel.

Advantageous

Experience within the following industries:

• Paint and coatings
• Building materials
• Construction
• Hardware
• Decorative products
• Chemicals
• Industrial products
• Retail or trade environments

Duties and Responsibilities

• Marketing Planning & Execution

• Support and implement marketing plans and campaigns.

• Coordinate marketing activities across all sales channels.

• Manage marketing schedules, deadlines, and budgets.

• Ensure projects are delivered on time and meet business objectives.

• Sales & Channel Marketing Support

• Support Dealers, Retail, Own Stores, Trade, and Export channels with marketing initiatives.

• Coordinate promotions, product launches, campaigns, and POS materials.

• Assist sales teams with presentations, marketing collateral, and customer communications.

• Brand Management

• Maintain and strengthen brand consistency across all platforms.

• Ensure all marketing materials comply with company branding standards.

• Manage branding for stores, events, vehicles, and promotional activities.

• Product Marketing

• Support new product launches and existing product campaigns.

• Develop product marketing materials and communications.

• Translate technical product information into customer-friendly content.

• Market & Competitor Research

• Monitor market trends and competitor activities.

• Gather and analyze competitor information.

• Provide regular market and competitor reports to management.

• Digital Marketing

• Manage social media, website content, email marketing, and digital campaigns.

• Maintain content calendars and online engagement activities.

• Track digital performance, lead generation, and campaign results.

• Content & Communication

• Coordinate creation of brochures, catalogues, presentations, advertisements, and promotional materials.

• Support internal and external marketing communications.

• Ensure all content is accurate, professional, and customer focused.

• Events & Promotions

• Coordinate promotions, trade shows, exhibitions, customer events, and store activations.

• Manage event branding, suppliers, and promotional materials.

• Measure and report on event effectiveness.

• Reporting & Administration

• Track marketing budgets, campaign performance, and ROI.

• Maintain marketing calendars, databases, and records.

• Prepare monthly marketing reports and dashboards for management.

• Supplier & Stakeholder Management

• Coordinate external agencies, printers, designers, and suppliers.

• Manage quotations, quality standards, budgets, and project delivery.

• Work closely with Sales, Technical, R&D, Operations, and Store teams.