Media Analyst - Midrand

Dis-Chem Pharmacies has an opportunity available for a Media Analyst for their Head Office.

The Media Analyst is responsible for analysing and reporting on media performance across channels, providing insights to support optimisation, improve efficiency, and inform media planning and investment decisions. The role supports Media Excellence by ensuring accurate performance tracking, developing clear reporting, and translating data into actionable insights that enhance campaign effectiveness across the Dis-Chem ecosystem.

Minimum Requirements…

Essential:

• Bachelor’s degree or diploma in Marketing, Analytics, Business, Data Analytics, Statistics, or related field.
• 3+ years’ experience in media analytics, campaign reporting, or performance roles

Responsibilities

Media performance analysis

• Analyse performance across digital and ATL media campaigns, including reach, engagement, conversion, and efficiency metrics
• Identify trends, anomalies, and opportunities to improve media performance
• Evaluate campaign performance against defined objectives and KPIs

Reporting and insights

• Develop and maintain media performance reports and dashboards
• Ensure accuracy and consistency of data across platforms and reporting outputs
• Provide channel-level insights and recommendations to support optimisation

Measurement and data alignment

• Ensure performance tracking aligns with defined measurement frameworks and KPIs
• Work closely with AdTech to support accurate tracking, tagging, and attribution inputs
• Validate data integrity across media platforms and reporting systems

Optimisation support

• Support optimisation of media campaigns by identifying opportunities to improve efficiency, effectiveness, and return on investment
• Contribute to testing and learning initiatives across campaigns and channels

Stakeholder collaboration

• Work closely with Media Excellence, Media Buying, AdTech, and CRM teams
• Provide inputs into campaign reviews, performance discussions, and planning cycles
• Support consolidated reporting by providing accurate and timely data to the Insights & Reporting function

Competencies

Essential:

Key competencies

• Strong understanding of media performance metrics across digital and ATL channels
• Experience in data analysis, reporting, and performance tracking
• Ability to translate data into clear and actionable insights
• Strong analytical and problem-solving skills
• Attention to detail and ability to work with multiple data sources
• Understanding of media performance drivers and efficiency levers

Key Performance Indicators

• Reporting accuracy: Consistency and reliability of performance data
• Insight quality: Actionability and relevance of insights delivered
• Optimisation impact: Contribution to improved media performance and efficiency
• Timeliness: Delivery of reporting and insights within required timelines
• Alignment: Consistency of reporting with defined frameworks and campaign

Special Conditions of Employment

South African citizen

MIE, clear criminal and credit

Driver’s license and/or own reliable transport

Remuneration and benefits:

Market related salary

Medical aid

Provident fund

Staff account

ONLY SUCCESSFUL APPLICANTS WILL BE CONTACTED. IF YOU HAVEN`T BEEN CONTACTED WITHIN TWO WEEKS AFTER THE CLOSING DATE CONSIDER YOUR APPLICATION AS UNSUCCESSFUL.

Dis-Chem Pharmacies is an equal opportunity employer. Dis-Chem’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process aligned to Dis-Chem’s Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities