Mid-Level SEO Specialist

About the Role

Providence Hotels is looking for a motivated and results-driven SEO Specialist to take full ownership of the SEO performance of our hotel websites.

This is a hands-on role focused on technical SEO, on-page optimisation, strategy development, implementation, reporting, and continuous improvement. We are not looking for a content writer or link-building specialist. Instead, we need someone who can own the complete SEO process from research and planning through to execution and performance analysis.

A major focus of this role will be AI Search Optimisation and Generative Engine Optimisation (GEO), ensuring our brands remain visible and competitive across AI-powered search platforms and emerging search experiences.

If you're ambitious, disciplined, enjoy solving complex SEO challenges, and want the opportunity to make a measurable impact, we'd love to hear from you.

Key Responsibilities

● Take full ownership of SEO performance across Providence Hotels websites.

● Develop and execute comprehensive 6-month SEO strategies for each hotel property.

● Conduct technical SEO audits and implement recommendations.

● Manage all on-page SEO improvements, including site structure, internal linking, metadata, content optimisation, and user experience enhancements.

● Identify opportunities to improve visibility within AI-powered search and generative search platforms.

● Perform keyword research, competitor analysis, and search intent mapping.

● Monitor rankings, traffic, conversions, and other key SEO performance metrics.

● Produce regular SEO reports and present findings to management.

● Work closely with internal stakeholders to ensure SEO best practices are implemented.

● Continuously identify new growth opportunities and SEO improvements.

Essential Requirements

● Minimum 3 years of SEO experience within an agency environment.

● Strong technical SEO knowledge and implementation experience.

● Extensive experience using Screaming Frog or similar website crawling tools.

● Strong experience with Semrush, Ahrefs, or similar keyword research and SEO platforms.

● Strong understanding of Google Analytics 4, Google Search Console, and Looker Studio.

● Proven ability to create and execute SEO strategies from planning through implementation.

● Hands-on WordPress implementation experience.

● Experience tracking, measuring, and reporting on SEO performance.

● Familiarity with AI tools and their application within SEO workflows.

● Understanding of AI Search, Generative Engine Optimisation (GEO), and emerging search trends.

● Strong analytical and problem-solving skills.

● Ability to work independently and take ownership of projects.

Advantageous but not required

● Hospitality, travel, or tourism industry experience is advantageous.

● Experience managing SEO for multi-location or multi-property websites.

● Experience in international SEO

Who We're Looking For

● A disciplined and hardworking SEO professional.

● Someone who thrives on ownership and accountability.

● A self-starter who doesn't wait to be told what to do.

● A problem solver who enjoys both strategy and implementation.

● Someone looking for a challenge and an opportunity to grow.

● A professional who takes pride in delivering measurable SEO results.

What Success Looks Like

● Clear SEO roadmaps are developed and executed for every hotel property.

● Continuous growth in organic traffic, visibility, and revenue.

● Strong technical SEO foundations across all websites.

● Increased visibility within AI-powered search environments.

● Consistent reporting and communication with stakeholders.

● Ongoing identification and implementation of SEO growth opportunities.

Salary & Benefits

● R25,000 per month.

● Fully remote position.

● Opportunity to work across multiple hotel brands and properties.

● High level of ownership and autonomy.

If you're passionate about SEO, excited by the future of AI-powered search, and eager to make a real impact in the travel and hospitality industry, we'd love to hear from you.

Pay: R25 000,00 per month

Application Question(s):

• Have you worked in an SEO agency environment?
• Have you been directly responsible for managing SEO performance for a website or client account?
• Have you created and executed and SEO strategy covering technical SEO, on-page SEO and performance reporting?
• How would you rate your technical SEO knowledge?
• How often have you used Screaming frog (or similar) in the past 12 months?
• Which of the following technical SEO tasks have you personally implemented?

1. Site Audits
2. Redirect mapping
3. Canonical implementation
4. Internal linking optimisation
5. XML sitemap management
6. Robots.txt management
7. Core Web vitals improvement
8. Schema markup

• Have you personally implemented SEO recommendations within Wordpress?
• Which CMS platforms haave you worked with?

1. WordPress
2. Shopify
3. Webflow
4. Custom CMS
5. Other (specify)

• Which SEO tools have you used extensively?

1. Semrush
2. Ahrefs
3. Screaming Frog
4. Google Search Console
5. Google Analytics 4
6. Looker Studio

• Have you used AI tools as part of your SEO workflow?
• Have you created SEO performance reports for clients or management?
• Have you developed a 6-month SEO roadmap or strategy for a website or client?
• Describe the largest SEO project you have personally owned. What was your role and what results did you achieve?
• If you started tomorrow, what would be the first 5 things you would audit on a hotel website?

Experience:

• SEO: 3 years (Preferred)

Work Location: Remote