National Advertising Manager

PURPOSE

The purpose of the National Advertising Manager is to lead the development and execution of SPAR's national advertising strategy and integrated marketing campaigns across all channels, ensuring retailer support, customer engagement, and commercial growth. The role is responsible for maximizing advertising effectiveness, managing strategic agency partnerships, driving marketing innovation, and leading a high-performing national advertising team in support of SPAR's business objectives.

KEY PERFORMANCE AREAS

National Advertising Strategy

• Develop and execute SPAR’s national advertising strategy aligned to business objectives
• Drive integrated marketing initiatives across retail, digital and promotional channels
• Identify emerging trends and customer engagement opportunities to enhance brand impact

Campaign Planning & Execution

• Lead the planning, delivery and optimisation of national advertising campaigns across multiple media channels
• Ensure campaigns are delivered on time, within budget and achieve agreed performance objectives
• Use customer and market insights to drive campaign effectiveness and ROI

Financial Management

• Manage the national advertising budget and optimise media investment
• Monitor expenditure, evaluate campaign ROI and identify cost-saving opportunities
• Ensure sound financial governance, forecasting and reporting

Agency & Supplier Management

• Manage strategic relationships with agencies, media partners and suppliers
• Negotiate contracts, monitor performance and ensure delivery against agreed standards
• Foster collaboration to maximise campaign effectiveness and value

Retailer Engagement & Commercial Support

• Partner with retailers and business stakeholders to align advertising initiatives with commercial objectives
• Support the successful rollout and adoption of national campaigns
• Provide strategic marketing guidance to regional teams

Leadership & Team Development

• Lead, coach and develop a high-performing advertising team
• Foster a culture of accountability, innovation and collaboration
• Drive talent development, succession planning and employee engagement

Governance & Compliance

• Ensure compliance with advertising regulations, governance standards and legal requirements
• Oversee risk management, reporting and continuous improvement initiatives
• Strengthen processes, systems and controls to support operational excellence

SKILLS/KNOWLEDGE/EXPERIENCE

• Bachelor's Degree in Marketing, Advertising, Communications, Commerce or related field
• Postgraduate Marketing or Business qualification is advantageous
• Professional marketing accreditation is advantageous
• At least 8-10 years' experience in advertising, integrated marketing communications or related marketing disciplines
• A minimum 3-5 years' experience in a senior management or leadership role
• Proven experience leading national or multi-channel advertising campaigns
• Experience in managing creative, media and digital agency relationships
• Retail, FMCG or consumer-focused industry experience is highly advantageous
• Demonstrated experience managing significant marketing budgets

The ideal applicant will satisfy the following skills requirements:

• Excellent stakeholder engagement and partnerships skills
• Strong business and commercial acumen
• Outstanding demonstrated written business and interpersonal skills, to interface effectively with all levels of colleagues and with external customers in a team orientated manner
• Highly organised, with the ability to plan, manage and organise multiple priorities
• Demonstrates leadership and can guide and influence others through effective communication
• Demonstrated ability to produce commercial analysis, reports, and presentations
• Must have a high stress tolerance and the ability to work efficiently under pressure
• Must be collaborative, influential, and rational

Reporting to: Group Chief Marketing Officer