Online Student Advisor

Online Sales Consultant — Job Description

Department: Sales

Reports to: Sales Manager / Head of Sales

Employment Type: Full-Time

Job Purpose

The Online Sales Consultant is responsible for converting inbound and outbound leads into enrolled students by understanding prospective students' goals, guiding them to the most suitable course, and managing the full sales cycle within the CRM. The role combines consultative selling with disciplined pipeline and data management to drive enrolment targets.

Key Responsibilities: CRM & Lead Management

• Log, update, and maintain accurate lead and student records in the CRM in real time
• Ensure all interactions (calls, emails, WhatsApp/SMS) are logged with correct status tags and next-action dates
• Segment and prioritise leads based on source, intent, and stage in the pipeline
• Keep contact details, course interests, and follow-up notes current and complete

Student Course Guidance

• Conduct needs assessments to understand a prospective student's goals, background, and constraints (budget, time, prior qualifications)
• Recommend the course/program best aligned to the student's career or academic objectives
• Explain course structure, entry requirements, pricing, and payment options clearly and accurately
• Address objections and concerns with accurate, compliant information

Lead Conversion & Sales

• Manage leads through the full sales funnel from first contact to enrollment/payment
• Follow up consistently using defined cadences (calls, email, messaging) until a lead converts or is disqualified
• Close sales and process registrations/payments per company procedure
• Re-engage cold or stalled leads through scheduled win-back campaigns

Productivity & Reporting

• Meet daily/weekly dial and talk-time targets
• Provide accurate forecasts and pipeline updates to the Sales Manager
• Participate in weekly pipeline reviews and coaching sessions

Key Performance Indicators (KPIs)

Category

KPI

Target (example)

CRM & Data Management

CRM data accuracy (complete, correctly tagged records)

≥ 95% of records fully updated within 24 hrs

Lead response time

First contact within 15–30 minutes of lead assignment

Follow-up compliance (leads followed up per defined cadence)

100% adherence to follow-up schedule

Course Advising

Course-fit accuracy (low course-transfer/withdrawal rate post-enrollment)

< 5% early transfers due to poor course fit

Student satisfaction / advising quality score (survey or QA scoring)

≥ 90% satisfaction or QA pass rate

Conversion & Sales

Lead-to-enrollment conversion rate

20–30% (set per historical baseline)

Monthly enrolment / sales target (units or revenue)

Set per business target

Average sales cycle length

≤ 7–14 days from first contact to enrollment

Productivity (Dials & Talk Time)

Outbound dials per day

60–100 dials/day

Talk time per day

2.5–3.5 hours/day

Calls-to-connect ratio

≥ 25% connect rate

Average call duration (quality indicator)

4–8 minutes for a meaningful conversation

Note: Numeric targets are examples — calibrate to your historical data, lead volume, and course price point.

Requirements

• Matric / Grade 12 (relevant tertiary qualification advantageous)
• Proven sales, telesales, or customer service experience (education sector advantageous)
• Strong verbal and written communication skills
• Comfortable with high call volumes and CRM-based workflows
• Target-driven, resilient, and organized
• Experience with CRM systems (e.g., HubSpot, Salesforce, Zoho, or similar)

Key Competencies

• Consultative selling and active listening
• Objection handling and negotiation
• Time management and pipeline discipline
• Attention to detail in data capturing
• Resilience and self-motivation under KPI pressure

Pay: R6 000,00 - R50 000,00 per month

Work Location: Remote